1. I Like Ike Economy Technology Social/Cultural Changes
Aim: How was the 1950's a decade of conformity?

2. Aim: How was the 1950's a decade of conformity?
I Like Ike!
1948- Truman defeats Republican Dewey
1952- Eisenhower chooses Republicans, not vice-versa!!!!
Ike barely political, just uber-popular
Both parties wanted him for their ticket
Ike resume
WWII hero
NATO commander
“Checkers” speech
Conservative Republicans wanted a hardline running-mate– Nixon, but he was accused in accepting gifts during his Senate campaign
“take a shit or get off the pot!”
Nixon admits to accepting gift but wont return it!!!!!!
A dog named Checkers!
Speech makes him look sympathetic/human
1952 election
Ike easily defeats Stevenson
Aim: How was the 1950's a decade of conformity?

3. Aim: How was the 1950's a decade of conformity?
Aim: How was the 1950's a decade of conformity?

4. Aim: How was the 1950's a decade of conformity?
1950’s Economy
Lone economic superpower in the world
Corporations
CEO’s, corporate structure
multinational conglomerates
General Mills
RJR Nabisco
Disney
Franchises
McDonalds
Ray Kroc
How franchises make $$$$$
Agribusiness
Giant farms controlled by the few replaces the independent farmer, they are pushed to the cities
Rise of “white” and “pink” collars
60% of Americans were now in huge “middle class”- white collar jobs
Pink- women in the service industry
Aim: How was the 1950's a decade of conformity?

5. Aim: How was the 1950's a decade of conformity?
Technology
Atomic Energy
Computers
Television
Aim: How was the 1950's a decade of conformity?

6. Aim: How was the 1950's a decade of conformity?
“Baby Boomers”
Post WWII boom in births
Shows economic stability of the times
Aim: How was the 1950's a decade of conformity?

7. Aim: How was the 1950's a decade of conformity?
Suburbia
William Levitt
Levittown, Long Island
White collar moves out of the cities and become commuters
“sub-urban” living
Pre-fabricated houses built in specific patterns
Spurred on by GI Bill
Government sponsored $$$/loans to WWII vets for either education or homes
Aim: How was the 1950's a decade of conformity?

8. Decade of “Conformity”
“Happy Days”
“Leave it to Beaver”/ “Ozzie and Harriet” lifestyles- mom/dad/2 ½ kids, dog, white picket fence/ apple pie
Rise in religion
Billy Graham and televangelists
“In God We Trust” on $$$$
One Nation, Under God, Indivisible in pledge
Women back to “traditional” roles
Aim: How was the 1950's a decade of conformity?

9. Aim: How was the 1950's a decade of conformity?
Teen Angst
Rock and Roll
James Dean
Playboy/ Marilyn Monroe
Aim: How was the 1950's a decade of conformity?

10. Aim: How was the 1950's a decade of conformity?

11. Aim: How was the 1950's a decade of conformity?