1. “Social Responsibility”
11/22/13
“Social Responsibility”
What do companies that are “socially responsible” do?
What company are you researching?
What websites did you find information about their social responsibility from?

2. Social Responsibility:
Companies who are socially responsible go out of their way to:
Be environmentally friendly
Pay fair wages and have good working conditions
Support workplace diversity (hire minorities & disabled)
Increase product safety and quality
Donate to or sponsor charities
Local companies = better for local economy

3. 11/22/13
Econ. Agenda
Hand in journals
(Quests & sweatshop paragraphs)
How can we use our consumption to improve the world? (class notes)
“Shop Here, Not There” project
HW: All company research complete; start creating advertisements

4. 11/22/13
Class Notes
How can we use our consumption to improve the world?
We can stop socially irresponsible companies by not letting them earn a profit from OUR money!
Tell companies that you won’t buy from them unless:
They pay living wages (enough $$ for food, clothing, health care, school)
They provide worker rights: decent hours, safe + clean working conditions
They protect the environment!
They keep profits & taxes in your community!
And support companies that ARE socially responsible!

5. Examples of successful boycotts:
11/22/13
Examples of successful boycotts:
2009, Fruit of the Loom:
Closed factory in Honduras when workers unionized.
United Students Against Sweatshops started a campaign that led to 96 US colleges canceling their contracts with the company.
The campaign was estimated to have cost the company $50 million.
Fruit of the Loom then re-opened their Honduran factory AND gave all 1,200 employees their jobs back, awarded them $2.5 million in compensation and restored all union rights.

6. 11/22/13
Examples of successful boycotts:
Nestle: In 2010, Nestle was committing massive rainforest deforestation in its extraction of palm oil for its chocolate.
Environmental organization Greenpeace created Kit-Kat spoof ads to raise awareness.
1.5 million people viewed the video, 200,000 sent s to Nestle, and in 8-week negotiations with Greenpeace, Nestle agreed to a zero-deforestation policy in their palm-oil extractions.

7. 11/22/13
Example of “just using your money…”
Demand for organic food products has steadily increased over last 25 years.
U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010.
This has massive positive effects on the environment!
Organic food is being produced by large corporations and is sold at many mainstream supermarkets now!
Stonyfield Organic Yogurt
Owned by the Dannon Corp.

8. Holiday Shopping Season Assignment:
“Shop Here, Not There” Advertisements
You are going to create an ad campaign telling the Blackstone community which companies are more socially responsible and which companies are less socially responsible.
Using the research done on your companies, you will pair up with another person to create a “Shop Here, Not There” ad campaign.
One “good company” (socially responsible) you think people should support and one “bad company” you think people should not support.

9. Remember this advertisement for the Apple iPod
Remember this advertisement for the Apple iPod? If Apple used sweatshop workers to create their iPods, then your ANTI-AD would look like this.

10. LOOK WHO WE HAVE IN OUR SWEATSHOPS NOW
ANTI-AD
LOOK WHO WE HAVE IN OUR SWEATSHOPS NOW
Don’t buy from Hanes
Vietnamese workers earn only.30 an hour, not enough to send their children to school. They work 13 hours a day and are not provided with food or health care at the factory.

11. Example: Socially Responsible Ads
Did you know that children in Honduras work in sweatshop factories earn as little as .30 cents an hour to make clothes for other clothing companies like Hollister and Wet Seal?
At GAP Inc, our clothes are sweat-shop free. And every time you purchase clothes from our RED series, we’ll donate 25% of the proceeds to fighting AIDS in Africa.
Buy GAP
Support the world
SOURCE on Each slide!
“Sweatshops No More” New York Times. Dec 3, 2010

12. To do today:
Finish researching your companies, finding facts & citations about worker/environmental rights
HW: All research complete by Monday.
Must have one “good” company & one “bad”
Facts WITH CITATIONS & DATES
Advertisements done by Tuesday.
Final Sweatshops paragraphs due Mon. after Thanksgiving

13. Cars: Marcelo, Alberto
Subaru vs. other
Coffee: Leslie, Julia & Brandon
Dunkin’ Donuts vs. Starbucks or New Harvest Roasters
Clothing: Amanda & Valentina, Sammie
American Apparel vs. other
Jeans: Gianny, Jessica
Levi’s American vs. other
Shoes: Mateo & Josh, Alejandro
Nike vs. Tom’s
 Big-Box Stores:
Wal-Mart vs. Target
Other?:
 Cereal: Edward, Gerardo
General Mills vs. Cascadian Farm
Computers: Brenda, Jose
Apple vs. other
Cell phones: Suzette, Julia
Random gifts:
Ten Thousand Villages vs. Macy’s/J.C. Penny, etc.
Fast Food:
Panera Bread vs. other
Jewelry:
Alex & Ani vs. other
Banks:
Pawtucket Credit Union vs. other

14. Cars: Charis, Luis
Subaru vs. other
Coffee: Jeffrey, Tania
Dunkin’ Donuts vs. Starbucks or New Harvest Roasters
Clothing: Christian, Brandon
American Apparel vs. other
Jeans: Sheila
Levi’s American vs. other
Shoes: Danny, Moises
Nike vs. Tom’s
 Big-Box Stores:
Wal-Mart vs. Target
Video games: Nathan, Henry
 Cereal:
General Mills vs. Cascadian Farm
Computers: Patrick, Alberto
Apple vs. other
Cell phones: Alex Lesley
Random gifts:
Ten Thousand Villages vs. Macy’s/J.C. Penny, etc.
Fast Food: Keyarra, Noura
Panera Bread vs. other
Jewelry:
Alex & Ani vs. other
Banks: Lisa, Stephanie
Pawtucket Credit Union vs. other
Soap: Denzel & Joshua

15. “Downward Push” or “Downward Cycle”
12/3/12 Class Notes
Sweatshops are essentially bad for the economic health of a country.
“Downward Push” or “Downward Cycle”
Poor Country
Poor country needs money to build schools, hospitals etc..
People are paid, but not enough to buy food or go to school, and sometimes get sick. Economic health of country is STILL POOR, & sometimes worse off than before.
Companies build factories on the promise that poor people will be paid

16. 11/22/13
Examples of successful boycotts:
1955: Montgomery Bus Boycott:
Black citizens boycott Montgomery public bus system to protest segregation rules.
For months, people walked, cycled or shared private cars to get around Montgomery.
When City of Montgomery realized how much money they were losing, the law was changed.