1. CUSTOMER SEGMENTATION AND CUSTOMISED SERVICE CONCEPTS IN CSB OF LATVIA
Daina Gulbe
CSB of Latvia

2. CONTENTS OF PRESENTATION
Customer database
2001-….
future plans
Key customer groups and their special needs
Ministries a.o. governmental institutions
municipalities
enterprises
students
15/06/2019
Customer segmentation - LATVIA / Marketing Conference in Helsinki

3. Customer segmentation - LATVIA / Marketing Conference in Helsinki
CUSTOMER DABASE
CSB of Latvia is only at the beginning of its way to customer segmentation.
Tailor made data set requests:
Register of incoming and outgoing letters
Since 2001 electronical “customer database” – register of customers:
Number,
Date of request,
Contact person, organisation or enterprise
Subject matter
Quote
Date of reply,
Address, telephone, fax
Production unit responsible
Planning to develop customer database
(in house solution - in cooperation with IT department)
15/06/2019
Customer segmentation - LATVIA / Marketing Conference in Helsinki

4. KEY CUSTOMER GROUPS AND THEIR SPECIAL NEEDS
Ministries
a.o. governmental institutions
Municipalities
15/06/2019
Customer segmentation - LATVIA / Marketing Conference in Helsinki

5. KEY CUSTOMER GROUPS AND THEIR SPECIAL NEEDS (cont. 1)
Enterprises
15/06/2019
Customer segmentation - LATVIA / Marketing Conference in Helsinki

6. KEY CUSTOMER GROUPS AND THEIR SPECIAL NEEDS (cont. 2)
Students
15/06/2019
Customer segmentation - LATVIA / Marketing Conference in Helsinki