1. Your Social Media Strategy
Meg Canada
Senior Librarian, Hennepin County Library

2. How do you learn this stuff?
PLAY
Trial and error (or success)
Mashable.com
Social Media Meet-ups
Teens

3. Where should we be?

4. Where are we going?

5. Strategy vs. Policy
A strategy is a plan of action designed to achieve a particular goal.
A policy guides actions toward those that are most likely to achieve a desired outcome.
Wikipedia ( (

6. Do you have a Communications Strategy? A Brand Strategy?
How do you tell your library’s story?

7. Now- Do you have a Social Media Strategy?
And what does this have to do with our core missions as libraries anyway?

8. 6 Reasons to Use
1. To build awareness and promote the library and programs and services
2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library
3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here]
4. To customer-source improvements to our website or library service based on customer feedback
5. To provide a venue for customer-contributed content
6. To reach new and inactive patrons or customers

9. Seen on Twitter.com

11. Responding

12. Hey Sam, I’m using our conversation for a presentation…

13. Where do I listen?