1. Translating audio description
Module 6
Unit 3
Anna jankowska
Universitat autÒnoma de barcelona

2. ad creation WORKFLOWS PREPARING AD SCRIPT WRITING TRANSLATION
Individual describer.
Team of describers.
Translator.
WRITING
TRANSLATION

3. Why translation? Less time-consuming. More cost-effective.
Good quality.

4. Why translation?
Film watching
Drafting
Cueing
Proofreading
Consulting

5. Why translation?
Film watching
Translating
Proofreading

6. Ad translation: industry
To train describers in countries with little AD tradition.
To provide AD in countries with little AD tradition.
To provide AD in multiple languages.

7. Ad translation: industry
European Captioning Institute (Georgakopoulou, 2009).
Localization service providers.
Original productions at VOD platforms.

8. Ad translation: academia
Studies on time and cost-effectiveness.
Studies on quality.

9. Ad translation: academia
López Vera, J. F. (2006). Translating Audio description Scripts: The Way Forward? Tentative First Stage Project Results. In MuTra 2006 – Audiovisual Translation Scenarios Conference Proceedings.

10. Ad translation: academia
Remael, A., & Vercauteren, G. (2010). The translation of recorded audio description from English into Dutch. Perspectives, 18(3),

11. Ad translation: academia
Jankowska, A. (2015). Translating audio description scripts: Translation as a new strategy of creating audio description. Frankfurt am Main: Peter Lang.

12. Ad translation: academia
Matamala, A., & Ortiz-Boix, C. (2016). Accessibility and multilingualism: an exploratory study on the machine translation of audio descriptions 1. TRANS, 20, 11–24.

13. Ad translation: academia
Fernández-Torné, A. & Matamala, A. (2016). Machine translation and audio description? Comparing creation, translation and post-editing efforts. SKASE. Journal of translation and interpretation, 9(1),

14. Ad translation: academia
Jankowska, A., Milc, M. & Fryer, L. (2017). Translating audio description scripts… into English. SKASE. Journal of translation and interpretation, 10(2), 2-16.

15. Ad translation: academia
POLISH FILM
POLISH AD
translation
SPANISH AD

16. Ad translation: pitfalls
Always consult the image.
Adapt AD to local style.
Adapt AD to cultural context.

17. translating audio description
Module 6
Unit 3
Anna jankowska
Universitat autÒnoma de barcelona

18. The preparation of this presentation was supported by ADLAB PRO
(Audio Description: A Laboratory
for the Development of a New Professional Profile),
financed by the European Union
under the Erasmus+ Programme,
Key Action 2 – Strategic Partnerships,
Project number: IT02-KA  

19. The information and views set out in this presentation
are those of the authors and do not necessarily reflect
the official opinion of the European Union.
Neither the European Union institutions and bodies
nor any person acting on their behalf may be held responsible for the use which may be made
of the information contained therein.