1. The Key Strategy You Are Ignoring, Learning Content As a Business Asset
Presented By: 
Leslie Farinella, Vice President of Customer Success at Xyleme 
Future Workplace 2018
July 12, 2019

2. Content is an Overlooked Business Asset
©2018 Xyleme, Inc. - Confidential

3. Personalize content based on:
Proficiency
Role
Work environment
I have some experience –
just help me fill in the gaps
Help, I forgot how to … 
– quick answer
Help me build my career 
– learn new skills
©2018 Xyleme, Inc. - Confidential

4. Rethink Your Content Experience Content + + +
Decouple user experience and content
Experience
Content +
Learning Path +
Blog +
Discussion Guide
©2018 Xyleme, Inc. - Confidential

5. Great content drives all these experiences
Source: Reimagining L&D Capabilities to Drive Continuous Learning, Bersin by Deloitte
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6. Do you have a Content Strategy?

7. Content Strategy Considers how you will: Source Reuse Distribute
Maintain

8. Content Strategy How will you source your content?
©2018 Xyleme, Inc. - Confidential

9. UNIQUE TO YOUR ORGANIZATION
70% of Content Is Unique To You
70%
30%
OFF-THE-SHELF
PROGRAMS
UNIQUE TO YOUR ORGANIZATION
Related to your Product / Services
Based on your culture and processes
How to use your applications
How to complete your business processes
Sales Techniques
Customer Service Techniques
Regulatory Compliance
©2015 Xyleme, Inc. - Confidential

10. Use Many Times Use Once OR How Will You Reuse Your Content?
©2018 Xyleme, Inc. - Confidential

11. Using Content Once is Costly
Live, Instructor Led = 28:1
ELearning, Passive = 42.1
ELearning, Limited Interaction = 71:1
ELearning, Simulation = 142:1
Hours of Development : Hours of Instruction
Source: ATD 2017 Survey
©2018 Xyleme, Inc. - Confidential

12. Where Can You Reuse Content?
High
Reuse
Medium
Low
How to…
Conceptual
Practice
Application
Contextual
Process
Procedure
Concept
Fact
Principle
Scenarios
Case Studies
Labs
Activities
Introduction
Transition
Long narrative text
Summary
©2018 Xyleme, Inc. - Confidential

13. Reuse is good for the brain!

14. Build Library Of Reusable Learning Objects
Create once and use many times + + + +
Learning Path +
with 3 min video and a list of resources + +
Discussion Guide following a classroom event
©2018 Xyleme, Inc. - Confidential

15. The key to successfully managing content is maintenance
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16. Content Multiplication
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17. How Will You Keep Content Current?
Link, don’t copy + + + +
Learning Path +
with 3 min video and a list of resources + +
Discussion Guide following a classroom event
©2018 Xyleme, Inc. - Confidential

18. Technology Can Help Learning Content Management System (LCMS)
Author Reusable Learning Objects
Future proof content with flexible XML formats
Generate multiple outputs
Store and link from a single source
Distributed to multiple places with easy updates
©2018 Xyleme, Inc. - Confidential

19. Share with partners, distributors
Distribute Content
Managed from a Single Source
Share with partners, distributors
Embed in Applications
Web Portal
Post to social site
Add to Learning Path
(Sequence, required / optional)
LMS
Performance Support
Search Box
(JiT, Search, Bite-sized)
Single Repository
©2018 Xyleme, Inc. - Confidential

20. Mindset Shift START STOP Content is a Business Asset
Creating stand-alone projects
Trapping content into a specific format
Updating multiple copies
START
Anticipating how content can be reused
Decoupling content from format
Managing content from a single source (LCMS)
©2018 Xyleme, Inc. - Confidential

21. 30,000+ Learners 
©2018 Xyleme, Inc. - Confidential

22. 10 Seconds To Locate Job Aides 48,000 Employees in 170 Countries
Embedded within existing workflow
Used familiar categories
Google like search function
Mobile friendly
Easy updates / maintenance
10 Seconds
To Locate
Job Aides 
©2018 Xyleme, Inc. - Confidential

23. 2 Hours 50% Maintenance Costs to Develop Onboarding
50,000 EMR Users, and 20,000 Students 
2 Hours
to Develop
Onboarding
50% Maintenance
Costs 
©2018 Xyleme, Inc. - Confidential

24. Content Strategy Considers how you will: Source Reuse Distribute
Maintain

25. How Do I Get Started? Xyleme Resources
Content Strategy Video
How to Design for Reuse 
Too Much Content, Too Little Time 
How to Adopt a Learning Content Strategy 
3 Ways to Faster and Better Learning Content 
©2018 Xyleme, Inc. - Confidential

26. Thank you, from Xyleme