1. Three Things for Business Success
Three-Legged Stool
Three Things for Business Success

2. The purpose… To create a vision..
To capture the opportunities and build the business…
so that when your customers leave your business they think of caring, integrity, kindness, trust, and empathy! And they think of YOU! 2

3. Business Success
Raving-fan Customers 3

4. Raving-fan Customers
Customers feel like you share their vision and meet their needs.
Customers spread word of how great your business is. Customers want to trade with you.
You fulfill your customers needs consistently and repeatedly. 4

5. Business Success
Raving-fan Customers
Gung-ho Employees 5

6. Gung-ho Employees
Owner, employees, and customers have a shared vision driving value creation.
Employees feel like they have the ability to act as owner with their shared vision and talents.
Employees are compensated based on value created. Employees feel fulfilled. 6

7. Business Success Raving-fan Customers Financial Success
Gung-ho Employees 7

8. Financial Success Created by voluntary exchange.
Marginal Benefit > Marginal Cost resulting in profit for both sides.
Property rights (including intellectual property) protected. 8

9. Business Success MUST have all THREE! Raving-fan Customers
Financial Success
Gung-ho Employees 9

10. 10