1. Conformity and Obedience

2. Conformity
Conformity: Changing one’s own behavior to match that of other people
Might be automatic as suggested by the Chameleon effect.

3. Conformity
Conformity: Changing one’s own behavior to match that of other people
Might be automatic as suggested by the Chameleon effect.
We naturally mimic other’s behavior
Clothing & hair styles styles
Yawning
Attitudes
Solomon Asch experiment

4. Conformity Investigations reveal conformity is highest when we:
are made to feel incompetent or insecure
in a group of at least 3 people
when everyone else in the group agrees
admire the status of the group
have not made a prior commitment
know others in the group will observe us
are from a culture that encourages respect for social standards

5. Obedience
Obedience: This is compliance due to the perceived authority of the asker.
The request is perceived as a demand
Stanley Milgram study is one of the most famous

6. Obedience
METHOD:
Participants (“teachers”) were instructed to give electric shocks to another person (“learner”), who only pretended to be shocked.
Video
RESULTS:
65% obeyed until the end, even though many were upset by being asked to do so.

7. Obedience Factors influencing obedience:
The person giving the orders was close at hand and was perceived to be a legitimate authority
The authority figure was supported by a prestigious institution
The victim was
depersonalized
or at a distance
There were no
role models for
defiance