1. American Consumerism:
Buy Now Pay Later!

2. DOWN TO BUSINESS Essential Question
What role did advertising and consumerism play in U.S. culture in the 1920’s?

3. WHY DO I CARE, MISS MCCORMACK?
At the turn of the century middle-class women who dictated popular styles did not necessarily lead active lives. As younger-middle class women became more independent the status quo for women’s roles in society began to change. In addition, Americans began purchasing the new gadgets technology had given way for. Advertisers targeted women and middle class workers to improve their health, beauty, and homes. America was officially living off credit!

4. IF MONEY DID NOT MATTER WHAT PRODUCT WOULD YOU MOST LIKE TO PURCHASE RIGHT NOW?
QUICKWRITE

5. RADIO>>> POP CULTURE shaped by mass media
newspapers & magazine
sales increased radio
most powerful form of mass media
receiving information
entertainment purposes
RADIO>>>

6. BUY NOW PAY LATER
American consumers became very distracted by Ads for fancy new products
Installment Plans made this possible

7. ASSIGNMENT: ADVERTISING PROJECT
Directions: Create your own advertisement using the techniques discussed in lecture.

8. POPULAR PRODUCTS Coca-Cola Wheaties Nivea skin cream Clothes 7-Up
Cigarettes
Vacuum
Quaker Oats
Coco Chanel
Heinz Ketchup
Kellogg’s Corn Flakes
Dixie-Cups
Model-T (Ford)
Cracker Jacks
Kool-Aid
Nabisco Crackers
Cameras
Phonographs
Orange Crush
Dishwashers
Jell-O

9. ADVERTISING TECHNIQUES (1)
Facts & Figures
statistics & other info to promote superiority of product
Weasel Words
suggest a positive outcome (no guarantee) from use of product
Snob Appeal
product makes the customer part of an elite group
Simple Solutions
Promises product will simply solve a problem
Bandwagon
“everyone else is doing it”

10. ADVERTISING TECHNIQUES (2)
Bribery
gives a desirable extra something with purchase
Testimonial
famous person or “real” person endorses the brand/products effectiveness
Wit & Humor
entertained by clever use of visuals or language & humor