1. Art Elements & Principles of Design
An introduction to art & design

2. VOCABULARY TO KNOW SUBJECT MATTER COMPOSITION RULE OF THIRDS
MEDIA/MEDIUM
POSITIVE vs. NEGATIVE SPACE
GESTURE vs. CONTOUR LINE
HUE
CONTRAST
GEOMETRIC vs. ORGANIC SHAPE/FORM
THUMBNAIL SKETCH
PICTURE PLANE
JUXTAPOSITION
SYMMETRY vs. ASYMMETRY

3. THE 7 ART ELEMENTS
LINE
SHAPE
TEXTURE
COLOR
VALUE
FORM
SPACE

4. LINE & SHAPE
Using line to construct the shapes that make up the subject.

5. TEXTURE
Implied
Actual

6. COLOR THE COLOR WHEEL Sets the mood and/or temperature
within your image.
Example:
Warm colors
vs. Cool colors
THE COLOR WHEEL

7. VALUE
Helps give shape the illusion of both form & texture.

8. FORM
Has three dimensions and can be seen from all angles.

9. SPACE Area around and in between people and objects.
Entails a foreground, middle ground, and a background.
Scale, overlapping, placement, value, and color all create space, or the illusion thereof.

10. THE 8 PRINCIPLES of DESIGN
CONTRAST
EMPHASIS/FOCAL POINT
BALANCE
RHYTHM/MOVEMENT
PATTERN
SCALE/PROPORTION
UNITY/HARMONY
HIERARCHY

11. CONTRAST
The juxtaposition of light and dark to create a visually striking image.

12. EMPHASIS/FOCAL POINT
Something that immediately catches the viewer’s eye.

13. BALANCE
Even distribution of “visual weight” within an image through the use of both positive and negative space.

14. RHYTHM & MOVEMENT
Using the art elements to deliberately lead the viewer’s eye through the composition.

15. PATTERN
Repetitive arrangement within an image.

16. Scale/Proportion
Realistic vs. exaggeration

17. Unity/Harmony
The unified cohesion of both the subject matter & the elements of art.

18. Hierarchy