1. The evolution of WiFi monetization
Pramathesh Bhurangi
Principal Consultant - Presales

2. Cellular and WiFi convergence: Blurring lines
Unlicensed Spectrum
LWA, LTE-U, LTE-LAA / eLAA / feLAA / MulteFire 5G
eMBB, mMTC, uRLLC, MCC
Cellular
Reliability, mobility, roaming, and hand-off
WiFi advancements: HS 2.0 ,NGH, WiFi Vantage (AM&OC) and WPA3
802.11ac Wave 2: MU-MIMO experience
802.11ad: WiGig (60Ghz), high Bw (8 Gbps), short range
802.11ax: 4x enhanced capacity, densification, and IoT
802.11ay: Taking ad for greater coverage
802.11r/k/v: Fast roaming and handoffs
RAN integration,
traffic mgmt, offload, unlicensed access etc,
WiFi/DAS/
small cell/CBRS

3. WiFi is continuously advancing and evolving
Key business drivers
Best-effort to carrier-grade WiFi
Enhanced user experience
Seamless access between WiFi and cellular
Video streaming
New business models and monetization
WiFi calling
Roaming
73% of wireless traffic, > 53% on WiFi
78% of total data traffic is video
63% of data traffic offloaded
94m hotspots soon to reach 541m
VoWiFi surpassed VoLTE in 2016
4G MDO in 2016 $25b, $80b with 5G
Source – Cisco Mobile Data Traffic Forecast 2021

4. Transformation to newer WiFi monetization models
User data
Sponsored ads & deals/disc
Free public WiFi access
MDO
Seamless conn (CM & QoE)
Paid/pre Pkg
WiFi radio output
Comm WiFi
Source: Rethink Tech
Hotspot dense
VoWiFi
Seamless roaming
LBS
Evolution
Partner ecosystem
Social media
Traditional revenue streams
Single Pkg
M.S for ent
New revenue streams

5. New WiFi drivers and potential monetization opportunities
Connected Cities
Connected and auto. vehicles
Community WiFi deploy.
Enterprise services
MSO
Internet of Things (IoT)
In-home and Smart Home
LOCATION-BASED, CONTEXTUAL, AND PERSONALIZED SERVICES
Enterprise services, as cloud-managed networks and security
In-vehicle infotainment
Indoor connectivity, rich & unified comm. suite
Emergency notifications, smart surveillance
Media & entertainment, AR/VR, gaming
Enhance in-home experience
Densification and monetization
Smart education and trainings

6. Fontech: Leading WiFi software solutions for operators and enterprises
We help telcos and enterprises deploy WiFi strategies
The technology arm of
Over a decade of experience
Cutting-edge
technology
Top customers
worldwide
22M
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Potential for massive use
Founded in 2005 by Martin Varsavsky
Investors include

7. Fontech offers complementary and fully-integrated carrier WiFi solutions to maximize the business potential of WiFi
Each solution is independent and geared towards a specific goal, and all of them are 5G-ready
Deploy and manage a community WiFi hotspot network & unlock new WiFi applications
Community WiFi
WiFi Offload
Offload traffic from cellular to WiFi infrastructure while maintaining complete control
WiFi Monetization
WiFi connectivity in a pay-per-access approach, to end-users and devices, under multiple business models
Connectivity Experience
WiFi SON for Community Networks
Provide a seamless and Always-Best-Connected experience to subscribers
Apply SON technology to optimize performance of community WiFi networks and deliver an optimal QoE

8. Fontech also offers enterprise WiFi solutions that target different verticals
Each solution is made up of a combination of complementary products.
Hotels
WiFi service has to be adaptable for different:
Business models
Client profiles
Enterprise
WiFi Solutions
Education
Small Businesses
Fontech has developed solutions that:
Have vertical-specific features
Cover the requirements of each specific market segment
Focus on end users and customers
Retail &
Large Venues
Workplaces

9. With Fontech LBS, turn Big Data into competitive advantages
Convert Visitors into Loyal customers
Provider customer with better in-store experience
Easily promote personalized product & services
Understand store and venue profitability
Optimize Staff management
Optimize store and Venue layout