1. 6/17/2019 12:03 AM © 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. Delivering Business Insight with SQL Server 2005
6/17/ :03 AM
Delivering Business Insight with SQL Server 2005
Mark Anderson
Also a SQL guy
Microsoft Corporation
Rob Gray
SQL guy
Microsoft Corporation
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. Microsoft Business Intelligence Vision & Strategy
6/17/ :03 AM
Microsoft Business Intelligence Vision & Strategy
Improving organisations by providing business insights to all employees leading to better, faster, more relevant decisions
Complete and integrated BI offering
Widespread delivery of intelligence through Microsoft Office
Enterprise grade and affordable
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4. SQL Server Generations A History of Business Intelligence Innovation
6/17/ :03 AM
SQL Server Generations A History of Business Intelligence Innovation
1st Generation
2nd Generation
3rd Generation
SQL Server 7.0
SQL Server 2000
SQL Server 2000 Reporting Services
SQL Server 2005
First RDBMS to integrate OLAP and ETL
Excel Integration
Multi-vendor support
Clustering out of the box
“OLAP for Everyone”
Real-Time OLAP
First RDBMS to include Data Mining
Comprehensive Dimension Types
64Bit Support
BI High availability
Scalability
Ad hoc Reporting
Enhanced Security
Developer productivity
First to include Enterprise ETL and Deep Data Mining
First to include Enterprise Reporting solution
Rich Report Design, Deployment & Management
Lowest TCO
Automatic Tuning
Reliability and Security
Integrated Business Intelligence
Cross-release objectives
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. Decision Ready Business Intelligence
6/17/ :03 AM
Decision Ready Business Intelligence
SQL Server Reporting Services Available in All Editions
Integrate
Analyze
Report
Data acquisition from source systems and integration
Data transformation and synthesis
Data enrichment, with business logic, hierarchical views
Data discovery via data mining
Data presentation and distribution
Data access for everyone
Delivering the Complete
Business Intelligence Toolset
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

6. Integration Services Why ETL Matters
6/17/ :03 AM
Integration Services Why ETL Matters
Heterogeneous data
Cleanse data before loading
High-speed data load (OLAP and OLTP)
Eliminate staging environments
Automated admin
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

7. Data Integration Architecture: Before Integration Services
6/17/ :03 AM
Data Integration Architecture: Before Integration Services
Alerts and escalation
Data mining
Call centre data: semi structured
Legacy data: binary files
Application database
Hand
coding
Staging
Text Mining
ETL
Cleansing
&
ETL
Staging
ETL
Warehouse
Reports
Mobile
data
Integration and warehousing require separate, staged, operations.
Preparation of data requires different, often incompatible, tools.
Reporting and escalation is a slow process, delaying smart responses.
Heavy data volumes make this scenario increasingly unworkable.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. Data Integration Architecture: With Integration Services
6/17/ :03 AM
Data Integration Architecture: With Integration Services
Alerts and escalation
Warehouse
Reports
Mobile
data
SQL Server Integration Services
Text mining
components
Custom
source
Standard
sources
Data cleansing
Merges
Data mining
Call centre:
Semi-structured data
Legacy data: Binary files
Application database
Integration and warehousing are a seamless, manageable, operation.
Sourced, prepare and load data in a single, auditable process.
Reporting and escalation can be parallelized with the warehouse load.
Scales to handle heavy and complex data requirements.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9. Analysis Services Why OLAP and Data Mining?
Enhanced OLAP and Data Mining Capabilities
Analysis Services Functionality
New Paradigm for the Analytics Platform
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

10. Analysis Services Enhanced OLAP and Data Mining Capabilities
Unified Dimensional Model
Pro-active caching
Advanced Business Intelligence
Integrated Developer Tools
Failover Clustering
Data Mining
plus…
Logistic Regression
Linear Regression
Text Mining
Time Series
Sequence Clustering
Association
Neural Net
Decision Trees
Clustering
Naïve Bayes
Introduced in SQL Server 2000
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

11. What Is SQL Server 2005 Analysis Services?
6/17/ :03 AM
What Is SQL Server 2005 Analysis Services?
Analysis
Services
Spreadsheets
SQL
Server
XML/A or ODBO
UDM
BI Front Ends
Teradata
Ad-Hoc Reports
Rich Reports
Oracle
DB2
Cache
Dashboards
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

12. Analysis Services High-level Architecture
6/17/ :03 AM
Analysis Services High-level Architecture
Analysis
Services
SQL
Server
XML/A or ODBO
UDM
Teradata
Oracle
DB2
Cache
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

13. Value of Data Mining Business Knowledge 8 new algorithms, 10 in total
Easy Difficult
Usability
Relative Business Value
SQL Server 2005
Data Mining
OLAP
Reports (Adhoc)
Reports (Static)
8 new algorithms, 10 in total
Graphical tools/wizards
12 embeddable viewers
SQL Server 2005 makes it easier
Tightly integrated with AS, SSIS, Reporting
Integration with Web/Office apps
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

14. Complete Set of Algorithms
6/17/ :03 AM
Decision Trees
Clustering
Time Series
Naïve Bayes
Introduced in SQL Server 2000
Sequence Clustering
Association
Neural Net
Logistic
Regression
Linear Regression
Text Mining
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

15. Reporting Services My favourite new things…
6/17/ :03 AM
Reporting Services My favourite new things…
MDX Authoring
New controls
Interactive sort
Multi-Value Select
Report Builder (end user authoring)
etc……
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

16. Programmatic Interfaces
SSRS Architecture
Browser
Builder
Office
Custom App
Web UI
Data Sources
(SQL, OLE DB, XML/A,
ODBC, Oracle,
SSIS Custom)
Programmatic Interfaces
Security Services
(AD, Custom)
Report Server
Report Model
Report Processing
Data Processing
Security
Rendering
Delivery
Output Formats
(HTML, XML, PDF, Excel,
TIFF, Custom)
SQL Server Catalog
Delivery Channels
( , SharePoint,
Custom)
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

17. Report Builder Extending the Reach of Reporting Services
Ad hoc Reporting for the End-User
1-Click Install
With Report Builder you can:
Report off a Business Model
Modify a Report
Build a New Report
Report on Relational or OLAP data

18. 6/17/2019 12:03 AM © 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

19. © 2005 Microsoft Corporation. All rights reserved.
6/17/ :03 AM
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.