1. How do you prepare yourself to vote?

2. How do you become a more effective media consumer?

3. Can you recall political campaign commercials from this past presidential election?

4. Propaganda Techniques

5. Students will understand that
Learning Goals
Students will understand that
They need to become aware of how candidates try to influence voter opinions
Candidates for office use a variety of propaganda techniques to gain votes
There are 7 major types of propaganda techniques

6. Eisenhower– 1952 “I Like Ike”
Bandwagon -Everybody is doing this. If you want to fit in, you need to “jump on the bandwagon” and do it too.
Eisenhower– “I Like Ike”

7. Name Calling
- A negative word or feeling is attached to an idea, product, or person.
2016 “unfit” GOP

8. Testimonial - A famous person endorses an idea, a product, a candidate
Testimonial - A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we.
Obama – 2012 “Clinton”

9. Glittering Generalities - A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. Words like truth, democracy, beauty, timeless are examples of those general terms.
Kerry – 2004 “Eagle Hero”

10. Plain Folks -
This idea, product, or person is associated with normal, everyday people and activities. Frequently a candidate is depicted with sleeves rolled up or not formally dressed.
“Hopeful” GOP 2000

11. Transfer
Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them.
“Next Century” Dem

12. Card Stacking - This technique is used to make the best case for one side and the worst for the competitor. It uses facts that support one side of the argument, attempting to lead the audience into accepting the facts as a conclusion. In other words, it stacks the cards against the opponent or the truth.
McCain “Celebrity”

13. Propaganda Techniques
EXIT Poll

14. Goldwater – 1964 “Morality”
1.Name Calling
Goldwater – 1964 “Morality”

15. 2.Testimonial
Ford “Pearl Bailey”

16. 3.Glittering Generalities
Reagan – 1984 “Peace”

17. 4.Transfer
Johnson – 1964 “Daisy Girl”

18. 5.Bandwagon -
Kennedy – 1960 “Kennedy”

19. G.H.W. Bush – 1988 “Family/Children”
6.Plain Folks -
G.H.W. Bush – 1988 “Family/Children”

20. 7.Card Stacking -
Clinton 1992 “Maine”

21. Video Clips from http://www.livingroomcandidate.org/commercials/1952
The Museum of the Moving Image

22. Transfer - Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them.
Ford – 1976 “Peace”

23. Plain Folks - This idea, product, or person is associated with normal, everyday people and activities. Frequently a candidate is depicted with sleeves rolled up or not formally dressed.
Carter – 1976 “Jobs”

24. Mondale – 1984 “Rollercoaster”
Name Calling - A negative word or feeling is attached to an idea, product, or person.
Mondale – 1984 “Rollercoaster”