1. Winning and Building Business Online
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2. The Story from click to mortar November 2009 Now
Wine consumer with a vision
Three businesses
Unknown in wine blogging community
Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country
0 page views per month
20,000 page views per month
0 Facebook fans
5,000 Facebook fans
0 Twitter followers
12,500 Twitter followers
0 Linkedin Connections
3500 local Linkedin Connections
0 YouTube Videos
160 Videos (15,000 views)
0 Blog posts
500 posts
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

3. The Story from click to mortar 5 Wineries 40 Wines 1 Location
Co-op business model
Event facility (3000 sq ft)
Future expansion
Voted “Best new biz in 2011”
Featured in Alaska Airlines Magazine and on MSNBC.com
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4. The Story from click to mortar Author Seminar Leader Consultant
Build affordable template based web sites
Manage businesses online content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

5. Social = Survival
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

6. Social = Survival Search
The world is going mobile and searching for products and services. Social sites are being indexed by search engines
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

7. Why blog?
Companies that blog have 55% more website visitors Companies that publish 1 -2 new blog posts a month generate 70% more leads than ones without a blog
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

8. Why blog? Traffic, Links, Indexed Content
Source: HubSpot,
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

9. Why blog?
Source: HubSpot,
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

10. Why blog?
Companies that blog have 55% more website visitors Companies that publish 1 -2 new blog posts a month generate 70% more leads than ones without a blog
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

11. Why blog? Traffic, Links, Indexed Content
Source: HubSpot,
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

12. Why blog?
Source: HubSpot,
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

13. Social = Survival Relationships
Social tools provide an unprecedented means for building relationships. You can scale much easier and at less cost
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

14. Social = Survival Culture shift
We are in the largest shift of communication and how consumers engage with brands that we’ve ever seen
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

15. Lead Generation B2C acquired customer through Facebook
B2C acquired customer through LinkedIn
B2B acquired customer through LinkedIn
B2C/B acquired customer through their blog
Active blog
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17. Lead Generation Is your content found? No Customer has a need
Customer searches need
Yes
Part of the choice
Customer asks friends
Social media influence
Traditional media influence
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18. Customer Makes Decision
New World Marketing Flow
Customer Makes Decision
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19. The Big 6 1 .2 BILLION ACCOUNTS 600 M 220 M 150 M 200 M 70 M users
INSTAGRAM
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20. The Big 6
210 mins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

21. Time to Think
R.O.A
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22. Time to Think ROA What is your RETURN ON ATTENTION?
“Attention is the currency of social media. Capturing attention leads to awareness and then action.”
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

23. Telling Your Story
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

24. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

25. Tell Stories
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

26. Listen
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

27. Add Value
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

28. Jab Jab Jab Right Hook aka – Give Give Give ASK
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

29. Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |

30. Contact Info
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia