1. Book Review
A GOOGLE STORY

2. Technology

3. Content About the Author About the Book Introduction Environment
Search Engine
Investments
Hiring Professionals
Advertising
April Fool and Virtual Library

4. About The Author – David A. Vise
Senior Commentator for Breakingviews.com
Journalist and Writer – Washington Post
President of Washington Hebrew Congregation
Board member of the World Union for Progressive Judaism
Pulitzer prize winner
His books includes:
Eagle on the Street – Wall Street vs. SEC
The Bureau and the Mole- FBI
Sweet Redemption- NCAA Basketball

5. About The Book Two Googlers Innovative Ideas Ideas were executed
Larry Page
Sergey Brin
Innovative Ideas
Ideas were executed
Google’s Environments
The difficulties that Googlers faced
How it became a household name
How it is revolutionizing the way internet works
Future plans

6. INTRODUCTION

7. Introduction – A healthy disregard of the impossible
Larry and Sergey addresses to students of Israeli high school
“You should try to do things that most people would not”
“To just invent something and have a great idea is a lot of work but it is not enough. You have to get it out in the world”
“At Google, it is a combination of scientific skills, and mathematical skills, and computer skills, and also very strong skills about how to get people excited about their work”

8. Introduction (Contd.) Learning to count The secret sauce
Sergey and Larry decided to give Google a trial run before elites of Stanford campus
Page-Rank algorithm
Moore's Law
Divide and Conquer

9. Environment All at one place Family Environment
A day in a week for pet Projects
Best Meal
No discrimination during office hours or lunch

10. “The most popular new application on the internet since email”
Investments
Friends and Family - $1M
Becktolsheim - $0.1M
Doen and Moritz - $25M
IPO (Initial Public Offering) – 2004
$ 1.67 billion
Two Categories of Shares (A & B)
“The most popular new application on the internet since ”

11. Search Engine Fastest Search Engine Simplicity is the Key
Page Rank Algorithm
Crawlers
Acclaimed by the Competitors
“It is very efficient marketing program. You are capturing people while they are interested” Gateway’s Pisani

12. Hiring Professionals Hiring the students Hiring scholars
Hiring professional from giants
Opened Centers near competitors
Going to China. Opening R&D Office in India

13. Advertising “Do No Evil” Privacy Issue – Email , Database
Fraud Clicks – Customers’ not satisfied
No Surprises – Matt Safe-Search
Main source of Revenue

14. April Fool and Virtual Library
Gmail – Search is # 2 activity, is # 1
“Wow” Factor - Space, Speed, Simple
Search Past s
Difficulties – gets remain in History
Pigeon Rank
Google's Scanning Devices
15M books

15. Summary Innovation was encouraged Google culture Wow Factors – Doodles
Online Shares Distribution
Do No Evils
Hiring Professionals
Future Plans – Chip
Dr Lee said:
“Youth + Freedom + Transparency + new model + the general public’s benefit + belief in trust = The Miracle of Google”

16. THANK YOU!