1. IBM Oracle Alliance
Consumer Products
Organic and Beyond Corporation – Cultivating sustainable growth with IBM and Oracle
Customer-centric service
enhances satisfaction and loyalty
Boosts flexibility
by reducing dependence on specific employees’ expertise
Sustainable growth
enabled by standardizing and enhancing processes
The transformation: When OABC entered a critical growth phase following its expansion into five additional cities, it struggled to effectively manage data from hundreds of thousands of new customers. Today, OABC benefits from a comprehensive customer information management system, defined distribution rules and improved sales processes to help it capitalize on the opportunities of a young, promising market.
Client Name:
Organic and Beyond Corporation (OABC)
Case study Link:
Pull Quote:
“The IBM team totally changed our approach to customer management – a valuable contribution to our business.”
—Dr. Zhang JianWei, Chief Executive Officer, Organic and Beyond Corporation
Company Background:
OABC was set up in 2007, it is a company dedicated to the production and management of organic food production.
Solution components:
Services
IBM® Global Business Services®
Applications
Oracle Siebel Customer Relationship Management
Business challenge:
When OABC entered a critical growth phase following its expansion into five additional cities, it struggled to effectively manage data from hundreds of thousands of new customers.
The benefit:
Customer-centric service enhances satisfaction and loyalty. The solution boosts flexibility by reducing dependence on specific employees’ expertise. It also enables sustainable growth
enabled by standardizing and enhancing processes.
Solution components
Services
IBM® Global Business Services®
Applications
Oracle Siebel Customer Relationship Management
“The IBM team totally changed our approach to customer management – a valuable contribution to our business.”
—Dr. Zhang JianWei, Chief Executive Officer, Organic and Beyond Corporation
ORP03020-WWEN-00 1