1. Trends
Good & Bad

2. A Very Bad "Trend" This is not a trend.
Ferrari
Just 349 Enzos were made between '02 and '03. All 349 were pre-sold to favored customers.
This is not a trend.
It's raw statistics for ONE product from ONE company!
Need change over time!

3. Another bad trend
According to a study done by the Freedonia group, the demand for reinforced plastics, which would be used in the creation of our helmets is to increase annually by 3%, and be at 4.2 billion pounds in the year 2005
This is a PREDICTION, not a fact!
And MUCH too wordy

4. A valid trend, but too wordy
From 1998 – 2001 the number of firms in the bathtub manufacturing industry increased from 89-93
DOES get the message across, but see this version:
# bathtub makers , up89-93

5. What's our point? Boil it down! Forget SENTENCES
That is: SIMPLIFY IT! (Remember KISS!)