1. BRANDING & COMMUNICATIONWORKSHOP
#ACTGranteesTraining2018
#ACTFoundationGT2018
April 19, 2018

2. OUTLINE BRAND REPRESENTATION BRANDING MEDIA RELATIONS SOCIAL MEDIA
CONNECT WITH US

3. LOGO REPRESENTATION Colours include Blue, Orange and Grey (shadow)
Keywords: act, Aspire, Coronation, Trust, Foundation, Supported, By, access
Reflects best on white background
Includes a circle, 4 petals and 3 arrows
Includes the logo of our funder, Access bank

4. Wrong Logo Representation

5. Right Logo Representation

6. Right Logo Representation

7. IMPORTANCE OF BRANDING
Top of Mind Awareness (TOMA)
Credible means to attracting funds
Enhances brand reputation and improves recognition
Instills trust in target audience and donors
Best way to transmit your message

8. Reward schemes Creativity
Ways to Improve Brand Visibility
Positive partnerships
Search Engine Optimization
Reward schemes
Creativity
Consistency
Collaboration
Audience Knowledge & Insight

9. MEDIA RELATIONS POINTERS
Business inclined
Media touch point of funders
Good positioning platform
High youth engagement
Creative story telling
Most visited online Nigerian newspaper
Wide coverage
Media hub for other media platforms
POINTERS
Create and harness relationship with the media – traditional and new
Engage in courtesy visits
Select the media platforms that best resonates with your brand
Celebrate your media contacts
Make it a symbiotic relationship
Tech savvy platform
Youth centered
Popular media platform
Media touch point for social sector stakeholders
Very NGO friendly – can offer free coverage
Wide array of audience
Reputable media platform

10. SOCIAL MEDIA TOOLS Mailchimp Talkwalker Google Alert HootSuite Canva
Buffer
Dropbox

11. Images with powerful statistics
WHAT TO POST ON SOCIAL MEDIA
News clippings and mentions
Photos and Videos
Infographics
Call to action posts
Images with powerful statistics
UN observance days
SDGs

12. 10 Digital Media Do’s Post consistently
Remember to tag collaborators, partners and influencers
Share all information with ACT Foundation
Keep your audience glued with compelling stories
Enhance your digital media activities with social media
Experiment with different times of the day to gauge audience interaction
Update your website and social media pages regularly
Endeavour to respond to mails or messages within 48 hours
Outsource communication if it becomes overwhelming
Look out for other people’s posts and be responsive
Ensure you monitor your media mentions
Endeavour to get your user engagement information

13. CONNECT WITH US WWW.ACTRUSTFOUNDATION.ORG Actfoundation_
AspireCoronationTrustFoundation