1. Advertorial
English for Public Relations

2. Advertorial
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend of the words "advertisement" and "editorial
The concept of internet-based advertorials is linked to native advertising. Advertorials are paid content.

3. Advertorials are advertisements that
appear in the media.
be in magazines.
newspapers or websites.
used by marketers to educate prospective consumers about the product.
To target a specific people by choosing
the right medium to publish the advertorial.

4. Advertorials can be classified into three types :
Image advertorials : to produce a favorable view of the products among the readers.
Advocacy advertorials : to explain their view of a controversial subject.
Journalism advertorials : to attract media attention to inspired independently written stories about their area of interest.

5. Advertorial vs. Advertisement
more detailed
less detailed
helps consumers understand more about the product
to promote or sell a product, service or idea
usually written by an ad agency
mostly printed in small letters
specific a sales pitch
not specific a sales pitch

6. Advertorial Format
Magazine Advertorial

7. Blog Advertorial

8. How to write Advertorial
Familiarize Yourself with the Client’s Product or Service
Ask yourself:
Do you have any personal experience with what you’re trying to sell?
Have you worked with this company or client previously?
How much research is required to make you sound like an authority in the given industry?

9. Craft a clever, article-style headline
Craft a clever, article-style headline. Make your advertorial look like an article, starting with the title. The title should hint at what the advertorial is about and the benefits of reading it. An advertorial selling a new deodorant might have the title, “Don’t Sweat It: How to Keep Perspiration Under Control.”

10. Create a story plot. an advertorial is a story, it should have a beginning, middle, and end, where the problem is directly solved by the use of the product or service. Because most advertorials are the length of full articles (from 600 to 800 words),

11. you need to engage and entertain readers as you convince them how your client’s product or service has helped you or has helped people.

12. Don’t mention the price tag
Don’t mention the price tag. If the product is complicated to understand, then it might warrant explanation, but only if it’s relevant to your story. Avoid finance-related words like “cost,” “expense,” or “price.” This can drive potential readers away.

13. Don’t write like a shill
Don’t write like a shill. Stay away from verbiage that suggests you’re employed by the company in any capacity. Of course, the rules of good grammar and writing style are still important.

14. URL: https://www.fatbit.com/glossary/advertorial/

15. URL : https://www.pinterest.com/pin/410390584766946847/

16. URL: https://www.pinterest.com/pin/356136283009264828/

17. URL: https://www.pinterest.com/pin/496381190161128527/

18. URL : https://dixonadvertorials.wordpress.com/2012/09/26/examples/

19. URL: https://myfirstadvertorial. wordpress

20. URL: http://newsmediaworks.com.au/sunrices-simple-success/

21. URL: https://www. behance

22. Vocabulary
1. Advertisement 2. Editorial 3. Sponsored Post 4. Sponsored Link 5. Equivalent 6. Reputation 7. Publication 8. Paid advertisements 9. Pitch Distinguish Source;

23. References http://www.windsorlife.com/advertise/advertorial