1. 4.08
Employ sales-promotion activities to inform or remind customers of business/product

2. Identify “out-of-the-box” sales promotion ideas

3. SALES PROMOTION
STIMULATION OF SALES achieved through contests, discounts, giveaways, special offers, and similar activities
SALES PROMOTION is a major part SEM
INDUSTRY IS SO HIGHLY COMPETITIVE
Customers have endless possibilities to spend money
Helps customers decide to spend that money with them over the competition
“OUT-OF-THE-BOX” Sales Promotions
NO PARTICULAR TECHNIQUE- UNIQUE!!
Using regular methods = inside the box!

4. OUT-OF-THE BOX STEPS STEPS: PREPARE FOR INSPIRATION
Know target market
Knowing your competition
means taking their ideas and improving on them
Putting a new twist on an old idea
Brainstorming
DETERMINE INCENTIVE
"What does this sales promotion offer to customers?"
A chance to save money? A free sample or gift?
DETERMINING DELIVERY
Deciding how to "package" the incentive
A coupon? A contest?
DETERMINING HOW TO GET THE NEWS OUT
deciding how you will let your customers know it

5. Implement ticket sales campaign

6. TICKET SALES CAMPAIGN
Sales campaign to encourage the sale of tickets to a certain event
IMPLEMENTATION- must consider:
IMMEDIATE ACCESSIBILITY
Consumers expect to order and pay for tickets right away
THEME
Make the campaign unique and stand out
TECHNOLOGY
Most consumers purchase on the internet
Making this option available will increase sales