1. Innovation Day
15 May 2019

2. Introducing the ‘GoodHome’ approach
Véronique Laury, Chief Executive Officer

3. we want to create good homes by making home improvement accessible for everyone

4. a strategy with customer knowledge
at the heart

5. based on facts, customers needs are more similar than different

6. a good home = happiness
76% of people who are happy with their home are also happy in general

7. too often, home improvement is a walk in the dark”“

8. the market potential is huge

9. £90bn market across our three largest markets
13.2
14.5
£10.5bn
Small trade
2.5
Home improvers
27.8
22.5
8.0
Source: Euromonitor International estimates from secondary research, store visits and trade interviews. Addressable market: all home improvement product sales to private customers + sales to tradesmen (with <10 employees).

10. home improvement ecosystem
MUCH BIGGER CONTENT
REVERSE COLOURS OR MAKE BRIGHTER
OVAL SHAPE

11. customers do a lot themselves & it isn’t changing93 91
customers do a lot themselves & it isn’t changing
% of customers who completed their project themselves (UK, FR, POL) 83 75 73 66 59 58 54 46 39
Partially
Exclusively
Average % involved
in completion 32
Indoor decoration
Climate control
Elec. & Plumbing
Maintenance
Gardening
Storage
Outdoor
Kitchen
Flooring
Bathroom
Building

12. we will grow our market share by solving the nightmare

13. >50% unified the engine is nearly built
new organisations and new ways of working, one common IT and digital platform

14. the 11 customer projects 1 Modernise an existing bathroom 2 3 4
Renovate an internal wall and ceiling
Renovate an internal floor
Refresh the home interior 5 6 7 8
Improve the heating efficiency of the home
Create and improve the home space
Maintain the home
Modernise an existing kitchen 9
Modernise, create and maintain the garden 10
Secure and automate the home 11
Tools for
the project

15. future of retail design led marketplaces SKUs SKUs IKEA Decathlon Zara
Amazon
ManoMano
Asos

16. our future sales ecosystem

17. our people Jacek, Poland Amit, United Kingdom Yannick, France
Luminita,
Romania

18. GoodHome is a business idea
Product
Price
Service
Experience
Convenience
Brand