1. Goals and Budgeting
Web

2. S.M.A.R.T. goals
By usings S.M.A.R.T. goals, you can more easily develop and track benchmarks for your website.

3. Specific BAD: Post a lot of stories on the website. BETTER:
Post five stories on the website.

4. Measurable BAD: Redesign the website so users like it more. BETTER:
Redesign the website so users increase their average duration of visits.

5. Attainable BAD: Post 100 stories per week. BETTER:
Post an average of one story per staff member per week.

6. Relevant BAD: Increase referral traffic from LinkedIn. BETTER:
Increase referral traffic from Twitter.

7. Timely BAD: Post a story after the football game. BETTER:
Post a story within 30 minutes after the football game ends.

8. Budgeting
Your website budget should include both start- up costs and ongoing costs.

9. Start-up costs
Themes/templates
Software
Equipment
Domain name

10. Ongoing costs
Subscriptions
Hosting
Marketing