1. Kathleen Douglass Shelli Cutting
Finding Your Zonta Why
Kathleen Douglass
Shelli Cutting

2. Why? “Start With Why” and “Find Your Why” by Simon Sinek
Our WHY is the purpose, cause or belief that drives every organization or every person’s individual career
Your why statement is universal
Getting to your why is speaking from your core values

3. How do great leaders get people to want to be a part of what they do?

4. How are some people able to achieve things which defy all the assumptions?
Delegates from the nine Charter Clubs who met in Buffalo, New York at the Statler Hotel on 8 November 1919

5. Corporate Example So, what makes APPLE more successful?
Apple’s competitors have access to the same talent, same consultants and same media as Apple.
So, what makes APPLE
more successful?

6. MARTIN LUTHER KING JR
Was not the only man who suffered in a pre- civil rights America!
Not the only great orator of the day!
So, Why is it that HE led the civil rights movement?

7. Can we name other leaders who galvanized change by their beliefs?

8. Do these two examples have anything in COMMON? Is there a PATTERN?

9. COMMUNICATE in the exact SAME way.
There is a Pattern!
They THINK, ACT and
COMMUNICATE in the exact SAME way.

10. The Pattern is called…
The GOLDEN CIRCLE

11. The Golden Circle – Typical People/Organizations
Everyone knows WHAT
they do

12. The Golden Circle – Typical People/Organizations
Some know HOW they do it.
Everyone knows WHAT
they do

13. The Golden Circle - Typical People/Organizations
Very few know WHY
they do what they do
Some know HOW they do it.
Everyone knows WHAT
they do

14. START WITH “WHY”! to inspire
Think, Act and Communicate
“Inside Out”
START WITH “WHY”!
to inspire

15. They are beautifully designed, simple to use and user friendly
We make great
computers (WHAT)
If APPLE had ordinary marketing, communication, starting with WHAT….
Would that be inspiring?
They are beautifully designed, simple to use and user friendly
(HOW)
Want to buy one?

16. Apple’s WHY
Everything we do, we believe in challenging the status quo, we believe in doing things differently!

17. Apple’s HOW
The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.

18. We just happen to make great computers!
Apple’s WHAT
We just happen to make great computers!
Wanna Buy One??

19. “People don’t buy WHAT you do. People buy WHY you do it!
WHAT you do is just a proof of what you
BELIEVE!”- Simon Sinek

20. Summer of 1963, 250,000 people gathered in Washington to hear Dr
Summer of 1963, 250,000 people gathered in Washington to hear Dr. King’s speech

21. He didn’t tell people what needed to be changed in America.
He simply told people what
HE BELIEVED!

22. “I Believe!” “I have a Dream!”

23. People didn’t show up because of him!
They came because
THEY BELIEVED
in what HE BELIEVED!

24. Activity Pair up with a partner and explain why you joined Zonta.
Listener write down key phrases or verbs that you hear that describe an action.
Switch roles and repeat.

25. Action Words Empower Honor Convince Encourage
Mentor Promote Believe Others?
Lead Act Facilitate
Change Grow Develop
Inspire Impact Influence
Educate Evolve Encourage

26. Your WHY Statement should be
Simple and clear – one sentence
Actionable
Focused on how you’ll contribute to others
Expressed in affirmative language that resonates with you
Evergreen – personal and professional
To _____(contribution) so that _____(impact)

27. Impact To make people feel welcome and included in the club
To change a life
Creating opportunity
Changing the mentality
Empowering more members to step to leadership

28. Impact
Improve the outcomes for others (girls and women through increased service, education and advocacy)
To change the awareness of inequality and to speak out about the inequality in society

29. Example
“To inspire people to do the things that inspire them so that, together, we can change our world.”
- Simon Sinek

30. Example
“To empower and educate people everywhere so that they can improve their lives and achieve their goals.” -Shelli Cutting

31. Zonta’s Why?
Can we create some why statements for our Zonta clubs and for Zonta International?
Share

32. Start With Why and Find Your Why by Simon Sinek
Zonta International Leadership Development Committee
Shelli Cutting (EIDM presentation)