1. LINGVA BUSINESS PROJECTS
VALJEVO BRANDS
CHOCOLATE PLUMS
by Biljana Mihajlović and Danica Đurišić

2. INTRODUCTION Investment in the factory „Srbijanka Valjevo.“
Bring the facility to maximum productivity within three years of operating
Establish strategic relationships with 3 Western European importers
Satisfy domestic customers and importers by exceeding minimum acceptable quality

3. PROGRAMME DESCRIPTION
We are going to present you a new product of Valjevo region.
Valjevo is known for fruit growing.
Our brand will give confidence to all generations.

4. TARGET CUSTOMERS
Our target customers are different type of people – everybody who likes chocolate and plums(children, older people, sports people....)?

5. COMPETITION
Our competitors are other manufacturers, who also produce this product – Home Made,BlackBrown....
We have almost the same policy for the international market and we are all on a strong global offensive.

6. COMPETITION Their weakness is higher selling costs per kilo of plums
We sell them at lower prices than others

7. DISTRIBUTION
Our main distribution channel is “M&L International” PLC corporation, which allows us to export our product to west Europe and Russia.

8. OBJECTIVES
We are going to achieve increase of sales for 40 percent, over the world during the next year.

9. BUDGET AND FINANCING Our proposed product budget is 330.000 euros.
We are going to take a loan from the bank and the rest of the money from our own funds

10. PRICE
One kilo of Chocolate plums would cost 10 euros

11. PACKAGING
We will use many different packaging, with our recognizable logo.
It would be made of high quality materials, with modern and retro design, in many different shapes.

12. PROMOTION
The main message that we would like to convey is: „If you like tasty, quality and healthy, eat our chocolate plums“.
The best way for promotion will be TV commercials and advertising in newspapers.