1. Building and Managing Your Personal Brand
February COA 2017
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2. Strong Personal Brands
Oprah
Taylor Swift
Justin Timberlake
LeBron James
Lady Gaga
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3. Align Your Values Values Passions Personality Assessment Feedback Loop
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4. Plan Your Path Identify ideal career ending Chart steps to get there
Learn from people you admire
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5. Polish Your Professional Image
Consistent
Creative
Memorable
Credible
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6. Define Your Audience “Give a lot to get a lot.”
The person who will pay you
The person that influences the person who will pay you
Your supporters
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7. Manage Your Brand Assets
Social Media
style
Tools
Google Alerts
TalkWalker
Mention
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8. Build Relationships Make friends with influencers
Attend the right events
Participate in groups and forums
Write or speak at industry functions
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9. Find a Mentor Internal Someone outside your field
Copyright Lane & Waterman 2017