1. JUDGING COMPETITIVE POSITION
KEY SUCCESS RELATIVE RATE WEIGHTED
FACTOR WEIGHT US SCORE
MARKET SHARE
LOW UNIT COST
CAPACITY
PROD. QUALITY
SERVICE
TOTALS

2. “BENCHMARK” KEY SUCCESS RELATIVE RATE COMP. COMP. FACTOR WEIGHT US A B
MARKET SHARE
LOW UNIT COST
CAPACITY
PROD. QUALITY
SERVICE

3. IMPORTANT POINTS: 1. DETERMINE THE FACTORS (AGREE?)
2. JUDGE WEIGHTS (AGREE?)
3. RATE COMPANY AND COMPETITORS
4. WATCH FOR CHANGES!