1. Consumer Behavior on Consumption Smartphone
Noah Anburaj Balraj

2. Introduction
Smartphone is a popular commodity widely used in the 21st century around the globe

3. Consumer Behavior Pre-purchase stage Consumption stage
Post-purchase Stage

4. Data – Smartphone Influence
Work environment
Home environment
Social environment
Educational environment

5. Facts on Smartphone Usage
Rise in Smartphone consumption despite its harmful effects – (Ankit, 2016)

6. Facts on Smartphone Usage
Smartphone purchase is on the rise (Judy & Raymond, 2014)

7. Smartphone Users vs. Nonusers
Active users adapt to digital technologies faster than non users (Enu-A & Sangwon, 2015)

8. Facts on Smartphone Usage
90 percent of students use smartphone for sending text message
minutes for texting
minutes for searching
minutes for Facebook
58.68 minutes for
54.18 minutes for cell talking
Facts on Smartphone Usage
(Jonathan, 2016)

10. CEO Microsoft Satya Nadella
“to empower every person and every organization on the planet to achieve more.”

11. Objective of the Study
To examine smartphone consumption of consumers on primary/physical use, cognitive use, spiritual use, and for social relationship.

12. Methodology Closed ended questionnaire was used for the survey AIU
Sample -287
Random sampling method

13. Primary/physical use Cognitive use Social use Spiritual use
Questionnaire
Primary/physical use
Cognitive use
Social use
Spiritual use

14. Hypotheses
H01: If learning consumers’ use smartphone then they use more for cognitive than primary/physical, spiritual, and social because consumers are engaged in learning.
Ha1: If non learning consumers’ use smartphone then they use more for primary/physical, spiritual and social activities than cognitive because consumers are not engaged in learning.

15. Analysis

16. Male Smartphone Consumption Pattern in Percentage
Physical
Cognitive
Social
Spiritual
S.D.
Yes
69.30%
76.36%
63.93%
68.85%
5.12 No
30.70%
23.64%
36.07%
31.15%

17. Female Smartphone Consumption Pattern in Percentage
Physical
Cognitive
Social
Spiritual
S.D.
Yes
73.39%
80.33%
62.83%
53.94%
11.62 No
26.61%
19.67%
37.17%
46.06%

18. Male & Female Smartphone Consumption Pattern in Percentage
Physical
Cognitive
Social
Spiritual
S.D.
Yes
71.65
78.64
63.30
60.28
8.31 No
28.35
21.36
36.70
39.72

19. Positive Male Consumption Pattern of Smartphone of Age Groups in Percent
16-20
21-25
26-30
31-35
36-40
41-45
46-50
50 Above
Mean
S.D.
Physical
28.09
24.18
14.18
4.64
2.18
4.91
3.36
3.00
10.57
10.37
Cognitive
32.31
26.46
15.23
5.23
2.38
5.31
2.85
3.38
11.64
11.78
Social
30.20
25.32
14.71
4.93
2.28
5.11
3.10
3.19
9.75
9.82
Spiritual
29.00
22.00
13.00
4.00
2.00
7.00
10.50
10.04

20. Positive Female Consumption Pattern of Smartphone of Age Groups in Percent
16-20
21-25
26-30
31-35
Mean
S.D.
Physical
72.36
40.91
5.64
2.18
30.27
33.07
Cognitive
76.92
47.15
6.15
2.31
33.13
35.55
Social
60.67
36.67
4.33
2.00
25.92
28.06
Spiritual
52.00
30.00
5.00
22.25
23.47

21. Testing of Hypothesis – Null Hypothesis is Accepted

22. Conclusion Cognitive use = 78.64% Primary/physical use = 71.65%
Social use = 63.30%
Spiritual use = 60.28%
Conclusion