1. Dual Bottom Line: Mission Impact and Financial Sustainability
High Mission Impact
Low Profitability
High Mission Impact
High Profitability
Profitability
STOP
Low Mission Impact
Low Profitability
Low Mission Impact
High Profitability
Mission Impact
Source: Nonprofit Sustainability: Making Strategic Decisions for Financial Sustainability by Bell, Masaoka, Zimmerman

2. Impact Criteria
Alignment with Core Mission: How closely is the program aligned with mission?
Excellence in execution: Does the organization execute in a superior way like few others do?
Scale or volume: Does the program reach a large number of people?
Depth: Does the program have a high impact on the people involved?
Filling an important gap: Competition and alternative providers have an important but subtle and indirect influences on impact levels
Community building: Does the program build the community around which the organization works?
Leverage: The degree to which a program increases the impact of other programs. Leverage often appears when: 1) demand and funding for programs are growing rapidly in a field or geography, 2) products or audiences developed become feeders into other programs, 3) marquee value, high visibility/branding

3. Program Assessment Stars (High Impact, High Profitability)
Hearts (High Impact, Low Profitability)
Money Trees (Low Impact, High Profitability)
Stop (Low Impact, Low Profitability)