1. Gweledigaeth ar gyfer ein Cyrchfan A Vision for Our Destination
Judith Greenhalgh
Prif Weithredwr / Cyngor Sir Ddinbych
Chief Executive / Denbighshire County Council

2. Ein Sir Our County

3. Twristiaeth yn Sir Ddinbych Tourism in Denbighshire
Over £490m business
Employs over 6,200 people
Supports local services and infrastructure
Promotes a positive image of the County as a place to live, work and visit

4. Beth sy'n gwneud ein twristiaeth yn llwyddiannus
Beth sy'n gwneud ein twristiaeth yn llwyddiannus? What makes our tourism successful?
Countryside and land management
Biodiversity
Heritage assets
Infrastructure for events and opportunities for leisure
Support for and thriving businesses offering desirable goods and services

5. Cyngor Sir Ddinbych a Thwristiaeth Denbighshire Council and Tourism
Corporate Plan Objective 4:
‘The Environment is Attractive and protected, supporting well being and prosperity’
Includes key objectives to:
Increase the biodiversity quality of important habitats and species across the County
Raise the profile of the County as a location to visit, in order to capitalise on Denbighshire’s economic potential

6. Cydnabod effaith Twristiaeth ar Ein Heconomi Recognising Tourism’s Impact on Our Economy
Our Economic and Community Ambition Strategy recognises tourism as a key sector in the County with opportunities for further growth
There are also opportunities to link to the wider wellbeing/ ‘Healthier Wales’ priorities and the Future Generations Act

7. Y Strategaeth Dwristiaeth-Ein Hegwyddorion The Tourism Strategy - Our Principles
The strategy will be underpinned by the principles of sustainability and collaboration
We will be seeking to improve the County’s economic, social, environmental and cultural well being without creating a negative impact for future generations
This applies to all of the Councils work, including tourism – we should not be jeopardising the assets that attract people to come here in the first place

8. People visit our County throughout the year
Twristiaeth Sir Ddinbych – Yr hyn y Byddem yn Gobeithio ei Gyflawni Denbighshire Tourism – What we Would Hope to Achieve
People visit our County throughout the year
People stay in Denbighshire longer
People spend more money when they are here

9. ‘Pleseru'r Dorf’ ‘Crowd Pullers’
To achieve these objectives we will focus on the geographic ‘crowd pullers’ to attract people to the County:
Rhyl, including the new SC2 attraction
Clwydian Range and Dee Valley AONB, including Pontcysyllte Aqueduct and Canal World Heritage Site
Llangollen
The Vale of Clwyd

10. Themâu Darganfod Discovery Themes
We will promote our tourism around a number of themes:
Active and Adventure Tourism
Historic Towns and Heritage Tourism
Food and Drink Tourism
Picturesque Landscapes

11. Ein Dull o Wneud hyn Ddigwydd o fewn y Cyngor Our Approach to Making this Happen within the Council
Asset Management: Sustainably managing and investing in our assets to make them accessible and attractive to visitors
Destination Management: Bringing to bear the Council’s resources to make the visitor’s experience of the County a pleasurable one
Business Development: Working with and for existing businesses and supporting inward investment to help achieve our ambition for the County
Destination Marketing: Developing and delivering marketing products to help us achieve our desired outcomes

12. Cyfleoedd i'n Gweithlu Opportunities for Our Workforce
The North Wales Growth Bid, through the North Wales Economic Ambition Board has a project ‘strand’ around land-based and tourism developments
Of particular interest is the potential to develop a Tourism and Hospitality Centre of Excellence at Coleg Llandrillo, connected to a number of strategic training and development facilities within the tourism sector across the region
This is a potential £16.25m investment

13. Cyflawni ein Strategaeth Delivering our Strategy
A set of KPIs will be established, monitored and reported
Delivery will be overseen by a Tourism Oversight Group, which will include members from the Destination Management Partnership
Important that we maintain our focus as a ‘scatter gun’ approach will spread resources too thinly