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1. Introduction to Media and Information Literacy (Part 1) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines Communication, Media, and Information Media and Information Literacy (MIL) MIL PPT 01, Updated: December 8, 2016 MEDIA AND INFORMATION LITERACY (MIL)
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Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).
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Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media and Information Literacy: A Composite Idea D. Performance Task- Written Work 1. Cooperative Work
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FORMATIVE ASSESSMENT: RECITATION What is communication? How do we communicate? Why do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
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Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org) What is communication?
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TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)
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Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?
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TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/
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RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/http://communicationtheory.org/osgood-schramm-model-of-communication/
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TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4…Xn) Feedback (f) Advocate (A) Channel (C) Audience (B) Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
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RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/http://communicationtheory.org/berlos-smcr-model-of-communication/
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Formative Assessment: Recitation What have you learned about communication after studying the different models? Photo Credit: https://www.pinterest.com/pin/157837161915025462/https://www.pinterest.com/pin/157837161915025462/
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Picture Analysis Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
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Photo Credit: http://www.quickmeme.com/p/3w26johttp://www.quickmeme.com/p/3w26jo
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How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools Communication Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpghttp://hallr.com/category/school-communication/
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FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool or medium for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?
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VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4
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TERMS TO UNDERSTAND The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy Source: MIL Curriculum for Teachers by UNESCO, 2011
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Graphic Organizer: Media Literacy, Information Literacy, and Technology (Digital) Literacy. Media Literacy Information Literacy Technology (Digital) Literacy
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MEDIA Analyze and explain this illustration. RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION
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Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?
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Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?
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MEDIA AND INFORMATION LITERACY (MIL) The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy Source: MIL Curriculum for Teachers by UNESCO, 2011
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Source: MIL Policy and Strategy Guidelines by UNESCO, 2013 Media and Information Literacy (MIL) refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
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PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING Photo Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesandhttp://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesand
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Performance Task- Written Work Cooperative Learning: Facebook’s Communication Model Part I A.Create a model showing the communication process in Facebook. Name your communication model (5 points) B.Briefly explain the different components (e.g. sender, receiver, channel, events, feedback, etc.) in your communication model (5 points) Group of 3 students Time Allotted: 50 minutes
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Performance Task- Written Work Cooperative Learning: Facebook’s Communication Model Part II A.Essay. Answer in not less than 3 sentences. (5 Points) 1.How is communication affected by media and information in your communication model?
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REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://communicationtheory.org/category/communicati on-models/page/2/ http://communicationtheory.org/category/communicati on-models/page/2/
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REFERENCES http://www.unesco.org/new/en/communication-and- information/media-development/media-literacy/mil-as- composite-concept/ http://www.unesco.org/new/en/communication-and- information/media-development/media-literacy/mil-as- composite-concept/ http://unesdoc.unesco.org/images/0022/002246/22465 5e.pdf http://unesdoc.unesco.org/images/0022/002246/22465 5e.pdf http://www.unescobkk.org/fileadmin/user_upload/ict/ Workshops/RDTC_15ch/S6D3-Ramon.pdf http://www.unescobkk.org/fileadmin/user_upload/ict/ Workshops/RDTC_15ch/S6D3-Ramon.pdf
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