1. Writing for a Specific Audience
1. How would you define audience?
2. Why is it important to consider your audience when writing?
3. If you wrote a letter to your best friend and a letter to your grandma describing social media, how would they be different?

2. Who is the “target” audience for this ad
Who is the “target” audience for this ad? Who would be concerned about the ideas that it depicts?
Describe the picture. Who might be impressed with the idea expressed in it?
Reread the text of the ad. Who would this appeal to?
How old are they? What is their education level? What is their economic status?
What characteristics does the “target” audience possess?
Does the ad appeal to those people?

3. Reread the text of the ad. Who would this appeal to?
Who is the “target” audience for this ad? Who would be concerned about the ideas that it depicts?
Describe the picture. Who might be impressed with the idea expressed in it?
Reread the text of the ad. Who would this appeal to?
How old are they? What is their education level? What is their economic status?
What characteristics does the “target” audience possess?
Does the ad appeal to those people?

4. Who is the “target” audience for this ad
Who is the “target” audience for this ad? Who would be concerned about the ideas that it depicts?
Describe the picture. Who might be impressed with the idea expressed in it?
Reread the text of the ad. Who would this appeal to?
How old are they? What is their education level? What is their economic status?
What characteristics does the “target” audience possess?
Does the ad appeal to those people?

5. Who is your “target” audience? Why are they concerned about this issue?
- In your groups from earlier, choose one of the ways that people find inner-peace. Create an advertisement for a specific audience, promoting your group’s way to peace. Complete the “target audience” 1-8 (located to the left) on a separate sheet of paper.
What is their gender?
Education?
Age?
Economic status?
Beliefs? (Political, religious, etc.)
Based on the answers you gave above, what will be the most persuasive to them—logical appeals or emotional ones?
Formal or informal language?
Personal or objective descriptions?