1. Multi-National Company
Blizzard Entertainment Inc.

2. Sector Videogames/Gaming Merchandise
Smaller aspects of their company would be event planning, IT Support, Security and movie production.

3. Structure And Ownership
Blizzard Entertainment is an American subsidiary of Activision Blizzard that was founded in February 8, 1991, by by three graduates of the University of California, Los Angeles: Michael Morhaime, Frank Pearce and Allen Adham. It has become one of the most beloved and profitable companies in the business.

4. Source Of Income
Blizzard generates income through the sales of the games that they produce and also the merchandise they sell alongside their games.
They also have made multiple films based on their games series.
Example: ’Warcraft’ (2016)
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5. Product Diversity
Blizzard creates games, merchandise (Such as shirts, keychains, etc.) and organize gaming events which allows them to sell tickets to events and seats for viewing parties.

6. Competitors
Blizzard creates games which have worldwide competitive scenes, any major competitive games create competition for them.
Riot Games and Valve would be Blizzards biggest competitors, this is due to the fact that their player base seem to be entwined and that Valve and Riot own two of the most played competitive games in the world (League of Legends and DOTA 2). This means the companies have to compete for event locations.

7. Costumers Anyone can get and use Blizzard’s products.
Their main audience is young men around the ages of But their longevity as a company has caused them to have a following of older costumers stemming from the early 90’s after the release of ‘World of Warcraft’.

8. Employment Opportunities
Blizzard offer 100’s of jobs worldwide. They offer jobs for:
Art/Animation, Audio/Sound, Business Development, Business Intelligence, Community Development, Consumer Products, Corporate Administration, Corporate Communications, Customer Service, Engineering, Esports, Events, Finance/Accounting, Game Design, Human Resources, Information Technology, Localization, Marketing/Sales, Operations, Production, Program Management, Project Management, Public Relations, Quality Assurance, Security, UX/Visual Design, Writing/Editing.
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