1. Types of Consumer Goods Two Classification

2. Industrial Goods –Products designed to be used by other businesses –May be in the creation of new products or the operation of business

3. Consumer Goods –Used for personal use or home use. –Four categories of Consumer Goods

4. Convenience Goods Generally inexpensive Bought without a great deal of thought Widely distributed

5. Shopping Goods –Purchased less frequently –Usually have a higher price –Less widely distributed

6. Specialty Goods –Product or brand specifically desired by consumers –Customers are willing to search for desired product or brand –Prices tend to be higher

7. Unsought Goods –Products or services that consumers do not have strong need or desire for. –Only when customer recognizes the need with the product be sold