1. IPSG Social Media Updates
Rachel Goldstein

2. Facebook traffic “Likes”
2191 total likes
2,217 followers
40% response rate with an average 10 hour response time

3. Reach

4. Reach

5. Reach

6. Reach
Peaks are “boosted” patient stories and Facebook live events

7. Facebook “live” events

8. Boosting
Do we want to boost more events/patient stories?

9. Goals for the next year Increase “likes” and “follows”
More Facebook live events
Increase participation from other IPSG physicians:
Please send me your patient pictures/stories

10. Facebook Patient facing versus provider facing content
Consider a provider only Facebook group?
Discussion of research
Difficult cases forum
What to do with patient requests

11. Other social media Twitter Instagram
Can advertise Facebook live events
Stream research updates
Instagram
Patient stories
Research updates

12. Thank You!