1. How to find foster volunteers and How to get your kittens adopted
Marketing
How to find foster volunteers
and
How to get your kittens adopted

2. How to Find Foster Volunteers
Word of Mouth
Have your current volunteers tell people about what they love to do.
Friends
Co-workers
Other parents
School
Gym
Classes

3. How to Find Foster Volunteers
Brochures
Posters
Flyers
Table Tents
Direct Mail – will get you donors too.
Community Events
Get the Word Out!
Direct mail are special appeals and newsletters like our CAT-tails with annual report.

4. How to Find Foster Volunteers
Website
Facebook
Instagram
Twitter
Blogs
Craig’s list
Weekly media spots

5. How to Find Foster Volunteers
Adopters who want the pick of the litter

6. How to Find Foster Volunteers
Temporary Foster Homes – Turn Good Samaritans into volunteers.

7. How to Find Foster Volunteers
Firehouse
Paramedics
Nurses
Vet Assistants
CVT’s
Anyone in the medical field – Human or animal
Potential mentors

8. Now You Have Foster Homes Filled with Kittens
Remind people that they all have to get through S/N and adoption.
Time to get them adopted!

9. How to Market Foster Kittens – Petfinder/Adopt-a-Pet
Clear photos – making eye contact
Tight face shot
Body shot
Sibling shot, or mom and kitten
Toy increases click- through rate
Add a video

10. How to Market Foster Kittens – Petfinder/Adopt-a-Pet
Write Bios That Will Be Read!
Write from the kitten’s perspective
Write about the kitten from what you see – Mix it up!
Keep it positive – I would do best with kids 10 and older
Keep it short and easy to read
Don’t state the obvious – I am a black and white kitten…
Some newspapers might want the bio to be about the cat and not from the cat’s perspective.

11. Sample Bio and Picture
My name is Jelly, and my sister is Peanut Butter. We are friendly, playful kittens that like to snuggle after we have played. We have a lot to learn, but we are smart! We already learned about litter boxes and got an A+. Please come play with us today, and take both of us home. Who can have Jelly without Peanut Butter?

12. How to Market Foster Kittens – Kitten List
Put it on your website as a .pdf
Hand it out at the shelter
Foster parents refer to other kittens
Hand it out at offsite adoption locations

13. How to Market Foster Kittens - Website

14. How to Market Foster Kittens – Social Media
Don’t overwhelm your Facebook fans, but send out something when a good story comes in, or if you need an item like KMR – use this format to find foster homes.
Twitter can take more posts – good for retweet or advertising.
Instagram can take frequent posts. Good for behind the scenes. Can regram from your foster homes.
Images should make fostering look fun. Photos and videos should be clear, clutter free, and clean.

15. How to Market Foster Kittens – Newspaper ads/Craig’s List ads
Newspaper – go big
Local papers will often donate space to your shelter. Offer pictures.
If there is a pet column, try to get in!
Craig’s List – find homes for kittens
Screen as you always would
Only post highly desirable kittens

16. How to Market Foster Kittens – Offsite Adoption Locations

17. Adoption Event Ideas

18. Adoption Event Ideas 100 kittens for adoption Face Painter Clown
Refreshments
Great decorations
Lots of AC’s & volunteers

19. Kitten Palooza – The Early Years

20. Kitten Palooza - Lessons Learned
Managed flow
Wristbands
Kittens in one location
Only altered*
Intake planning
Temp. fosters

21. Questions?