1. Super Bowl Ad Target Market and Persona

2. What is a Target Market
Target Market is a specific group of consumers that will be most interested in a company’s product.

3. How do organizations select a target market?
Primary Research
Surveys
Interviews
Focus groups
Observation
Secondary Research
Studies
Articles
Market trends
Statistical analysis

4. With this information we can begin to define what type of person will most likely buy our product and categorize them into “Segments”

5. Segment: 1. Demographic Age Gender Income Level Culture Profession
Education
Family Size
Homeowner
Martial Status
Ethnic Background

6. Segment: 2. Geographic Continent Country Province/State City
Neighbourhood
Urban/Suburban/Rural

7. Segment: 3. Psychographic
Lifestyle
Personality Traits
Public Image
Attitude towards health
Attitude towards the environment

8. With this information we can start creating a Target Market Persona
Personas help, us as marketers, visualize our target market so that we can develop marketing campaigns that are most effective in converting our target market into customers.

9. Personas use demographic, geographic, psychographic information to create a visual representation of our customers This information will help us not lose track of our target market

10. Activity Choose three Super Bowl Ads Assessment:
Determine their Demographic, Geographic, and Psychographic Segments
Create a Persona for each of the ads
You should critique each ad thoroughly; to do so you will likely have to do secondary research to complete this assignment. Research the company, their products, mission and vision statements to help determine their target market.
Follow this link for more information of Market Segments:
Assessment:
Description and link of the advertisement /15
Complete break down of each of the Market Segments /30
Creation of a Persona for each commercial and reasoning /30
TOTAL /75