1. Prepared By Aitanna Rene Parker | NorCal Zone Chairperson
It’s All in the Numbers!
Prepared By Aitanna Rene Parker | NorCal Zone Chairperson

2. Check-in Name, Pronouns, Major, University, and Zodiac Sign
Would you rather get away with lying every time or always know when someone is lying?

3. What Does NSBE Do For You?
Interactive example

4. Objectives Design a recruitment campaign
Create an elevator pitch about what NSBE

5. What is an Elevator pitch?
Explain What an Elevator pitch is
30 second pitch about NSBE
Ex: A CEO of google enters in the elevator you have to sell NSBE in the time it takes for the recruiter to get off the elevator.

6. What We Need To Know
Interactive example

7. NSBE 2025 Goal
Our NSBE 2025 Goal is to graduate 10,000 black engineers with a bachelors annually. …
Meaning, we need to double our numbers!

8. Chairs vision- The Dream 4 Points
University indispensability
Continuous growth and development of future NSBE membership
Financial independence
Technical excellence
***Explain who the region 6 chair and what he does

9. 3 Types of Ways to Design Recruitment Campaign
Brand awareness
e.g. University indispensability: Department sponsored dinner with NSBE
e.g. NSBE member in the Baskin Newsletter for excellence
e.g. Tabling at an event
e.g. collaborating with BSU for workshops
Prospecting
Looking for new people to join NSBE
e.g. Freshman welcome week
Retargeting
Retention
Events/ initiatives to keep members engaged and retained
e.g. Technical exellence: Engineering workshops, Company tours, Projects

10. Audience
Who is the audience?
How do we design for that audience?

11. Activities
The intentions behind our activities
Where
Time
Audience

12. Collaborations
How are we getting to new students that have never heard of NSBE before?
What is the benefit in collaborating with another org or school?

13. Activity Design a recruitment campaign (I want details)
Create an elevator pitch about what NSBE

14. Rules Brainstorm (5 min) Rounds (2 min each)
elevator pitch takes 30 seconds; anything over will be accounted for in your score
Must start elevator pitch with “NSBE is”
Feedback from REB (5 min)
Judges will select top 2 teams to go to final round
Tie breaker: Answer questions from worksheet
Campaign: Prospecting recruitment

15. Feeback
Improvements listed below (interactive example)

16. Wrap up Aitanna Parker r6NoCalzone@nsbe.org
reference: Types of Campaign by Jellyfish