1. Consumer Goods, Airplanes, and Radios Oh My 17-2

2. Consumer Goods Rising disposable income New goods Electric razors, facial tissues, frozen foods, home hair color Indoor plumbing Increase in hygiene personal and cleaning supplies Labor saving appliances Electric irons, vaccuum, washing machine, fridge Fashion/youth-preservation Mouthwash, deodorant, makeup, perfume

3. Birth of the Airline Industry Samuel Langley Wanted to build a plane that could carry people Wilbur and Orville Wright 9 days after Langleys attempt crashed and failed (Dec 17, 1903) Wright brothers have the first successful crewed, powered flight Glenn Curtiss Invented ailerons (surfaces attached to wings tilted to steer) Company grew during WWI

4. Birth of the Airline Industry Federal govt Airmail Kelly Act authorized postal officials to contract w/ private airplanes Federal aid for building airports Charles Lindbergh First transatlantic solo flight in 1927 By 1928 48 airlines in 355 Am cities

5. Radio Industry 1913 Edwin Armstrong invented a special circuit that made it practical to transmit sound via long-range radio Harding election victory was one of the first public broadcasts National Broadcasting Co (NBC( (1926) Daily programs Columbia Broadcasting System (CBS) (1928)

6. Radio Industry Advertisements Musicians Actors Comedians Vaudeville Movies Nightclubs Presidential election campaign in 1928 Over $1 million in ad time purchased by candidates