1. 1.transfer - associating emotions with an ad, usually good feelings
Vocab. Unit 2: Act pictures on lesson slide
1.transfer - associating emotions with an ad, usually
good feelings
2.bandwagon - everyone else has it, I should too!
3.avant-garde - be cool, one of the first or few to
have a product
4.testimonials - people say good things about a
product (often use famous people)
5.facts & figures - provable statements, statistics &
percentages convince the buyer...can be
misleading!!

2. Everyone else has it, so I should have it too!!(Pathos)
Cool people have it, 1st to have it,
only SOME have it
(sense of being special)(pathos)
People (normal or famous) say good things about product (ethos)

3. Statistics and percentages...but…
numbers can be misleading!!
(25% of what???)
(Logos)
Connect good or bad feelings with a product - feel emotions about a product
(Pathos)

4. transfer & testimonial
avant-garde
facts & figures
transfer & testimonial

5. facts & figures
transfer
testimonial

6. avant-garde
bandwagon
testimonial

7. transfer
facts & figures
avant-garde
bandwagon

8. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
Here we go...

9. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

10. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
It’s a secret...only the smart people know...

11. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

12. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

13. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

14. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

15. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
being “different” or special
Only “certain” people do this