1. Hot Issues: Staging
March 2019

2. Methodology
Part of our online “Hot Issues Survey” series of California REALTORS®.
The survey was sent via to a random sample of 10,107 REALTORS® throughout California.
The sample represented the geographical distribution of C.A.R. membership across the state.
Respondents were asked about staging.
There were 419 survey responses, equivalent to a response rate of 4.1%.
The margin of error for this survey was ±4.69% at a 95% confidence level.
Field dates: March 28-April 8, 2019

3. Most Members Believe Staging Increases Property Price
In your experience, does staging a home increase the price of the property? (n=374)
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

4. 84% Report Staging
Which of the following best describes your thoughts on staging? (n=365)
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

5. Nearly All Say Staging Influences Buyers’ Interest
Does staging the home influence buyers’ interest in the home? (n=373)
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

6. ¾ Believe They Benefit From Staging…
85% Homes sell faster
53% Homes sell for higher price
17% Commission from sales higher
13% Other
As an agent, do you benefit from home staging? (n=367)
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

7. …Yet Less Than Half Staged the Last Home They Sold
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Did you stage the last home you sold? (n=358)

8. Home Staging Often Outsourced
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Who staged the home? (n=151)

9. Percent Sold Homes Staged in Past Year
Median: 20%
In the past 12 months, what percent of the homes that you’ve sold were staged?(n=331)
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

10. Majority Believe Staging Will Be More Common in Future
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Looking ahead, do you believe home staging… (n=353)

11. 44% Spent More Than $1,000 on Staging
Median Total Cost: $800
Median REALTOR® Cost: $500
Median Seller Cost: $2,500
Total Cost
SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
How much did the staging cost? (n=150)

12. Gender What is your gender? (n=350) SERIES: 2019 Hot Issues Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
What is your gender? (n=350)