1. Chapter 18
Social Behavior

2. Social Roles
Ascribed roles
Achieved roles
Role conflicts

3. Social Perception Attribution Theory Consistency Distinctiveness
-Actor-observer bias

4. Need for Affiliation Social comparison theory Interpersonal attraction
Self-disclosure
Friendship
Social exchange theory

5. Love and Attachment Secure attachment Avoidant-attachment style
Ambivalent attachment style

6. Evolution and Mate Selection
Males: casual sex; younger, attractive partners; more jealous of sexual infidelity than loss of emotional commitment
Females: slightly older partners who are industrious, higher in status, economically successful; more upset by male’s emotional involvement than sexual infidelity

7. Social Power Reward power Coercive power Legitimate power
Referent power
Expert power

8. Compliance Foot in the door effect Door in the fact effect
Low-ball technique
Passive compliance