1. Sustainable furniture as a service
STRATA
Sustainable furniture as a service
Victor Strimfors, Katrine Hesseldahl, Matthieu Leroy

2. Innovation Design approach
STRATA
Innovation
STRATA is a furniture service for landlords and an opportunity for tenants to feel at home when renting. STRATA deals with the problem of bulky post consumer waste by splitting furniture into layers. This allows for flexibility through modularity, customisation, smarter use of resources and new models of ownership.
Design approach
Design thinking and human centered design research within a circular economy framework. Interviews with users, participatory design workshops with users and experts, collaboration with other designers and prototyping in fablabs.

3. Relation to the urbanscape Scaling up prospects
STRATA
Relation to the urbanscape
STRATA challenges the status quo of buying, using and throwing things away. It also responds to the contrast in thinking between long term property investment landlords and short term tenants. People´s lives are becoming increasingly fluid. Their living situations, jobs and even country of residence is changing frequently. They increasingly face the burden of moving, consuming large amounts of short lived furniture. This creates large amounts of bulky waste which normally ends up in landfills, causing great strain on the environment.
Scaling up prospects
STRATA needs a system of partnerships with stakeholders such as property developers, leasing partners, furniture providers and remanufacturing specialists. STRATA will start with small experiments to test the business model, service and logistics to learn and iterate.