1. Mark Grant, Sora Kim, and Kelsey Bornhoft

2. Company Information
Get Smart is a tutoring company that was started to offer affordable, easily accessible tutoring to students in a variety of subjects. It was identified that many students, especially high school age and below, did not have access to affordable tutoring, so Get Smart was started. The store front was first created, then the website was added after the business was successfully up and running.

3. Team Member Roles System Developer Project Coordinator Promotion Agent
Mark Grant
Project Coordinator
Sora Kim
Promotion Agent
Kelsey Bornhoft

4. Products: Tutoring Services for Variety of Classes online and in person
Math
Algebra
Trigonometry
Calculus
Statistics
Elementary Math
English
Proofreading
Planning
Essay Writing
Science
Chemistry
Biology
Physics
Anatomy and Physiology
Elementary Science
Business
Accounting
Finance
Economics
Social Studies
U.S. History
World History
Geography
Government
Foreign Languages
Spanish
French
German
ACT/ SAT Prep
Math
Reading
Science
English

5. Operations of Company Online Storefront
The online portion of the company will include a website that allows students to get tutoring online, from any location. The tutoring can be through video chat or through an IM chat feature provided on the website.
There will be different fee package subscriptions that can be purchased providing a different number of hours of tutoring at different prices. If students choose not to purchase a package, they will pay a one time fee to use for that certain day.
If possible, tutors will be available 24/7 online to help students at any time.
It will also be possible for students to make appointments to visit the storefront and work with a tutor in person.
The storefront will provide one on one tutoring options for students in the Laramie Area
Appointments can be made, but walk-in appointments may also be available
The operations will run mainly during the school year, but hours will also be available in the summer
The pricing will be similar to the online pricing
The storefront employees can also be used for marketing around the community about the location, services offered, and also the online availability

6. Customer Demographics
Storefront
Online
Students of all ages in the Laramie Area who need tutoring in a variety of subjects
The primary demographic will include high school age and younger because they may not have access to tutoring like University students in the area.
Because the younger generation is a target, parent with students from age 8-18 will be targeted because they will be paying for the tutoring services.
Educators and counselors at the local schools will also be targeted. Other than the parents they will be the best resource to reach students.
According to U.S. Census, in 2010 the population of Laramie consisted of 15.9% under the age of 18 which will represent the high school and below population.
Students of all ages around the United States who need tutoring in a variety of subjects
The primary demographic will include school aged individuals not in the Laramie, WY area. Much like the storefront, the true target will be the parents of children age 8-18 because they will be paying for the services.
The secondary demographic will include students in the Laramie area who prefer online help or are not able to access the storefront.

7. Marketing Marketing Mix and Strategies Store Front Strategies
The marketing strategy will include a SWOT analysis that analyzes the strengths, weaknesses, opportunities and threats for the company. It will be important to maintain customers and have repeat appointments.
Product-Tutoring
Place-Downtown Laramie and online
Price
1 hour of help-$20
2 hours of help-$40
3 hours of help-$60
Can also provide weekly or semester prices
Promotion
Online ads, viral marketing, and social media
Online ads, newspaper ads, billboards and flyers at local schools
Contracts with local schools
Store Front Strategies
Relationship Marketing-Get Smart will focus on maintaining relationships with customers. If the customers trust the company, they will be more likely to choose that company every time they need tutoring.
Promotional Marketing-To first get customers interested, coupons for discounts can be handed out or sent out with the local newspaper that will entice students to use Get Smart’s services.
Online Strategies
Advertising Revenue Model-Through the online portion of the company, it will be important advertise to a wide variety of individuals, since the online portion reaches nationwide. Placing advertisements online including on social media sites, a larger amount of customers will be directed to the website, increasing the revenue.
Subscription Revenue Model-If students choose to subscribe and pay on a month to month basis, they will have more features available, such as 24/7 access and less wait times if tutors are busy.

8. References
52 Types of Marketing Strategies. (n.d.). Retrieved February 15, 2016, from Haag, S., & Cummings, M. (2013). Management information systems for the information age. New York, NY: McGraw-Hill Irwin.