1. Which Function of Marketing
Distribution Promotion
Product/Service Management Selling
Marketing Research Financing
Pricing
A retail store employee puts a pair of shoes on a customer and asks how they feel.
A retailer decides to mark down all swimsuits in August.
3. A team of workers approach customers in the mall to ask them their opinion about the upcoming election.

2. Which Function of Marketing
Distribution Promotion
Product/Service Management Selling
Marketing Research Financing
Pricing
A tv commercial stresses the benefits of buying a new protein bar.
A company takes a line of credit from their commercial lender to pay for new inventory.
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

3. Which Economic Utility
Adding aloe to hand soap.
Offering installment credit in the sale of appliances.
Including a link on a company website that explains how to return used laser printer ink cartridges.
Offering overnight delivery and candy and fresh flowers on February 13.
A company website offering the sale of its products directly to consumers.

4. The marketing concept Have you ever been a satisfied customer?
Have you ever been a DISsatisfied customer?

5. What is meant by the Marketing Concept?
The groundwork:
Lots of businesses competing with one another
Lots of choices for consumers
Businesses are more successful when they have more customers
AGREE?

6. Where have we been? The Production Concept
Focus on production and efficiency

7. Where have we been? The Selling Concept Focus on MAKING the sale . . .
regardless if the customer really wanted/liked the product

8. Where are we now? Marketing Concept An approach to business
where the focus is on the customer
and the way that businesses make profit is by having customer satisfaction.

9. Elements to the Marketing Concept
CUSTOMER SATISFACTION
The POSTIVE feeling that customers have when everything exceeds expectations.
Delight customers with
exceptional customer service
Add more utility to products

10. Elements to the Marketing Concept
TOTAL COMPANY
APPROACH
It’s not just the marketing
function that makes the
marketing concept work
A total company wide effort between management, production, finance and marketing
EVERYONE that interacts with the customer influences a customer’s opinion

11. Elements to the Marketing Concept
PROFIT
The BEST way to make a profit is to satisfy customers
A balance between satisfying customers while still making profit (costs cannot outweigh sales)

12. Today’s marketing . . .

13. Society (Human Welfare)
Societal Marketing Concept
Consumers
(Want satisfaction)
Organization
(Profit)