1. Long Ji Adventure by Mind Group

2. Restaurants in Huanglo & Ping-An Village
There are about 10 restaurants in Huanglo.
More than 100 restaurants in Ping-an where 100 out of 168 families run their own restaurant business, large or small scale.

3. Questions Asked
BIG RESTAURANTS
MEDIUM SCALE
SMALL SCALE
Do you own the area or renting it?
Own the premise
Renting the premise for RMB per year
Years in Operation
More than 30 years
More than 20 years
Almost 4 years
Regulatory Agencies
The Administration of Industry and Commerce, Taxation Bureau, Food and Drug Administration

4. Over 100 customers in high season;
BIG RESTAURANTS
MEDIUM SCALE
SMALL SCALE
Number of customers:
High Season
(June, Nov – March)
Low Season
(Apr, May, July, Aug – Oct)
Over 100 customers in high season;
Some days not even one during the low season
20-30 customers in high season;
About 10 customers in low season / some days not even one
15 – 24 customers in high seasons;
About 6 – 8 customers in low season / some days not even one
Average cost of Meals
700 – 1000 RMB / table (the most expensive);
300RMB / table (the most economical)
500 RMB / table (the most expensive);
250 – 300 RMB /table (the most economical)
400 – 500 RMB / table (the most expensive)
100RMB / table (the most economical)
Supply of products (raw products)
90% self- sufficient (from the village)
10% from outside supplies

5. BIG SCALE
MEDIUM SCALE
SMALL SCALE
Number of Employees
25 (full time)
5 (full time)
2 part-time job (during high season)
No employee
Employees’ salaries and benefits
Basic – 1600 RMB / month (waitress) & 3600 RMB / month (cook)
Extra 600 RMB –(during high season)
2000 RMB / person
Proportion of staff
Local Villagers
Rest day
3 days per month
4 days per month
No rest day
Training for staff No
Yes, training for cook

6. Conclusion
Many restaurants charge high because there are many customers (Law of supply and demand) and this makes the business profitable.
From our interviews, it is apparent that the restaurants are active participants in the tourism value chain.
Clearly, Long-Ji is also a model for Community Based Tourism (CBT) and Communities Benefiting through Tourism (CBtT)
Our group recommends:
Trainings for staff (effective customer service, proper food handling, etc)
More efforts on environmental protection (waste management, reforestation, etc)