1. A New Way Forward: Outcome-Driven Campaigns
For 2019, Cox Automotive is exploring outcome-based pricing models for OEM campaigns.
Currently, we are asking:
What KPIs do each of our clients care about?
What pages and placements can we leverage to deliver these outcomes at the ideal time for our consumers?
How can we make these campaigns turn-key for clients?
How can we best optimize the campaigns to ensure we meet and exceed expectations?
Initiative is being led by both Autotrader and KBB.com.