1. Group 2-09: Power and Propaganda: Analyzing the Effects of Propaganda Posters on Ordinary Chinese in the 1960s
Group Members:
Yao Jiaxin (Leader) 3H1
Chen Zirui 3b1
Zhao Xiang Yu 3b1

2. Agenda Research Significance Thesis statement Research aims Scope
Data collection and methodology
Timeline
Literature Review
Bibliography

3. Research Significance
Millions of propaganda posters were printed by the Propaganda Department of the Chinese Communist Party( ) (CCP) and prominently displayed in millions of households across China but very little research has been done and few evidence collected on the actual consumption, reception and influence of these propaganda posters on ordinary Chinese.
Landsberger, Stefan R. (2010), Models and Martyrs.

4. Research Significance
The few existing recollection of the reception to these posters ranged from “unaware of them” to “how these posters constructed and reconstructed who I was and what was socially expected of me”.
Andrew, B. (2006, January 1). Interpreting Power in the Political Poster. Retrieved from

5. Thesis Statement
Propaganda posters are the main and most important factor in shaping identities, cultivating desired values and defining one’s role and relationship to the state during the cultural revolution.

6. Research aims To study To analyse To analyse
The role of propaganda in amassing political power
Propaganda posters
Theories of propaganda
Access their effectiveness in cultivating the model citizen
Explain the purpose of national campaign in Singapore

7. Theories of propaganda

8. Theories of propaganda
Governments use two types of institutions to establish power and control
Louis Althusser
Repressive State Apparatuses (RSAs)
Ideological State Apparatuses (ISAs)
Police, army, prison system et al
Schools, cinemas, newspapers, political posters

9. Purpose?

10. Althusser vs. Mao Zedong

11. How was propaganda disseminated?
The propaganda department
Enforced the ideological rhetoric of the Chinese communist party
How was propaganda disseminated?
Literature and art, theatre and music, newspapers and journals, education, health and sports
Through

12. Why Political Posters?

13. #1 We are interested to study the impact of art (images, colour, style) in uniting, educating and inspiring the ordinary people

14. #2 Posters were produced in large quantities(in the millions) and displayed prominently in homes throughout China

15. #3 Posters were produced in large quantities(in the millions) and displayed prominently in homes throughout China

16. #4 We are interested to compare the political posters to national campaign posters in Singapore and evaluate their effectiveness in cultivating model behaviour

17. Conclusion State (Consolidates Power and Extends Influence) | |
| |
1. Power Soft Power(Culture and Propaganda) |
Change Minds(Level of Acceptance?
Resistance?)

18. Data collection and Methodology
Self-Identity
Desired Values
Relationship to State
Analysis of Posters featuring Lei Feng X
Memoirs of Chinese who shared their reception to the posters
Interview survivors(family members) of their reception to posters
Analysis of National Campaign Posters in Singapore

19. Scope Memoirs of Chinese who shared their reception to the posters
Chinese propaganda posters ( , target: Lei Feng)
Time frame: Cultural revolution and the Great Leap Forward
Memoirs of Chinese who shared their reception to the posters
Interview survivors(family members) of their reception to posters
Effects of the propaganda on the people of China
Role of propaganda in amassing political power
Analysis of National Campaign Posters in Singapore
Purpose of National Campaign Posters in Singapore

20. Timeline

21. Literature Review
Adajian, T. (2007, October 23). The Definition of Art. Retrieved March 1, 2015, from
Art is generally defined as
“intentionally made by their makers with a significant degree of aesthetic interest, often surpassing that of most everyday objects, exist in virtually every known human culture.”
“May have a non-aesthetic purpose behind it, such as ceremonial or religious or propagandistic purpose.”

22. Literature Review
Alex Scott (2002 ). Tolstoy’s What is Art? From .
Art can also be defined not just as its ability to express form and beauty, but its ability to communicate concepts of morality.

23. Literature Review
Michael McCarty (2000). The historical roots of Chinese communist propaganda. From
“Many posters feature heroic, cartoon like figures with political slogans to rally the masses. The images are triumphant, even if the events they depict were often disasters.”
“Art had to revolutionized and guided by Mao Zedong Thought, its contents had to be militant and to reflect real life. ”
“Proletarian ideology, communist morale and spirit, revolutionary heroism were the messages of a new type of hyper-realistic, politicized art.”
“The goal of each poster was to show the Chinese people what sort of behaviour was considered morally correct and how great the future of Communist China would be if everyone followed the same path towards utopia by uniting together.”

24. Bibliography
Adajian, T. (2007, October 23). The Definition of Art. Retrieved March 1, 2015, from
Alex Scott (2002 ). Tolstoy’s What is Art?. [ONLINE] from .
Joseph Goebbels (1931). Will and Way. [ONLINE] from
Michael McCarty (2000). THE HISTORICAL ROOTS OF CHINESE COMMUNIST PROPAGANDA . [ONLINE] from . 
Murong Xuecun (2013). The New face of Chinese propaganda. [ONLINE] from .
Mao Zedong (1957). SPEECH AT THE CHINESE COMMUNIST PARTY'S NATIONAL CONFERENCE ON PROPAGANDA WORK. [ONLINE] from .
Anne-Marie Brady. Guiding Hand: The Role of the CCP Central Propaganda Department in the Current Era . [ONLINE] from .
Frank Langfitt (2012 ). The Art Of Chinese Propaganda. [ONLINE] from . 

25. Bibliography
Adajian, T. (2007, October 23). The Definition of Art. Retrieved March 1, 2015, from
Andrew Bozio (). Interpreting Power in the Political Poster. [ONLINE] from