1. Competition for the Entertainment Dollar
Lesson 2.6
Competition for the Entertainment Dollar
Copyright © 2013 by Sports Career Consulting, LLC

2. Discretionary Income:
LESSON 2.6
What is SEM?
Competition for the Entertainment Dollar
Discretionary Income:
Money left to spend after
necessary expenses are paid
Copyright © 2013 by Sports Career Consulting, LLC

3. Competition for the Entertainment Dollar
LESSON 2.6
What is SEM?
Competition for the Entertainment Dollar
There is only so much discretionary income available in today’s economy
The competition for entertainment dollar increases when the economy is in a recession
Copyright © 2013 by Sports Career Consulting, LLC

4. Competition for the Entertainment Dollar
LESSON 2.6
What is SEM?
Competition for the Entertainment Dollar
The results of a Fortune poll released in May of 2009 showed discretionary spending in America to be at a thirty year low
Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization
Copyright © 2013 by Sports Career Consulting, LLC

5. Competition for the Entertainment Dollar
LESSON 2.6
What is SEM?
Discussion Topic:
Competition for the Entertainment Dollar
Consider what you do with your leisure time…
Where do you spend your entertainment dollars?
What entertainment options are available to you in your community?
Copyright © 2013 by Sports Career Consulting, LLC

6. Competition for the Entertainment Dollar
LESSON 2.6
What is SEM?
Discussion Topic
Competition for the Entertainment Dollar
Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area…
Copyright © 2013 by Sports Career Consulting, LLC

7. LESSON 2.6
What is SEM?
Copyright © 2013 by Sports Career Consulting, LLC

8. LESSON 2.6 REVIEW (ANSWERS)
What is SEM?
1) Explain the concept of competition for entertainment dollars
The role of the sports and entertainment marketer is to find ways for consumers to spend discretionary dollars with their organization.
The competition for those discretionary dollars is always on the rise with new, innovative ways to entertain constantly being introduced to the market
Copyright © 2013 by Sports Career Consulting, LLC

9. Blank Slide Available for Teacher Edits
LESSON 2.6
What is SEM?
Blank Slide Available for Teacher Edits
Copyright © 2013 by Sports Career Consulting, LLC