1. Keystone Policy Series CENSUS 2020 Update for PA Funders

2. Welcome! Keystone Policy Series
This webinar is being recorded and will available for distribution following today’s program.
All lines will be muted during this call, please use the chat box for any technical difficulties.
There will be time for Q & A at the end of the session. During this time, if you have a question or comment you can unmute your line by pressing *7. Please remember to re-mute by pressing *6.
If you prefer you can send your questions anytime during the presentation through the chat box and we’ll answer them as they come in as best we can.

3. Grantmakers of Western Pennsylvania
Jenny Nielsen, Director of Programming
Grantmakers of Western Pennsylvania
Jocelyn Bissonnette, Director of the Funders Census Initiative
FCCP
Erin Casey, Executive Director, Pennsylvania Voice
Jo Lin, Coalition Manager, Keystone Counts
PA Voice/
Keystone Counts
Who’s on the Webinar

4. CENSUS 2020 #CountPhilanthropyIn Keystone Policy Series - CENSUS 2020 April 11, 2019

5. FUNDERS CENSUS INITIATIVE (FCI)
A working group of the Funders’ Committee for Civic Participation
Access to Census Funders Resources
Get support,
stay informed
Webinars, in-person presentations
Connect with others
We are here to provide support, resources and a learning community to share best practices. Because it happens only once every ten year, many of you don’t have established census program areas.
Funder levels of engagement are in different stages; in some states, there are collaboratives of funders who engaged around the 2010 census. In many states, they are thinking about a funder collaborative for the first time, using census as an opportunity to test this model of supporting statewide or civic engagement efforts. There is a mix of pooled and aligned funding strategies.
Why The 2020 Census Matters

6. THE CENSUS: A Constitutional Requirement
14th Amendment requires “counting the whole number of persons” = everyone
Why The 2020 Census Matters

7. THE CENSUS IS NOT EQUAL OPPORTUNITY
Overcount
Non-Hispanic Whites
Homeowners (proxy for
higher income)
College students living away from home
Older people
Undercount (historically harder-to-count groups)
People of color; American Indians on reservations
Young children (ages 0-4)
Renters (proxy for lower income)
Immigrant/LEP households
People with two homes counted twice, proxy for higher income
Bureau is focused on everyone; Funders and stakeholders are focused on historically HTC populations that are not evenly distributed
-- The 2010 Census missed more than 3.7 million African Americans (9.3%) and more than 3.8 million Hispanics, who can be of any race (7.7%)
Why The 2020 Census Matters

8. 2020 CHALLENGES
“Count everyone once, only once, and in the right place”
Internet as primary response option, addressing the digital divide
Reduce number of field staff, larger territories
Inadequate funding has affected census operations implementation
Delayed communications plan
Community reluctance
600k concurrent users
2 dress rehearsals cancelled
Heightened by the addition of the citizenship question
Makes it more likely that immigrants, mixed status households, and people of color won’t participate
Undercounts distort political power and resource allocation
Title 13 offers the strongest privacy and confidentiality protections that can’t be superseded by any other law:
People either don’t know them or don’t believe them
Why The 2020 Census Matters

9. CENSUS 2020: WHY PHILANTHROPY COUNTS
Steers
$800B+ annually in federal funding to states and localities
Guides foundation strategies, research, investments, and evaluations
Determines political representation, used to monitor/enforce civil right laws
The philanthropic sector relies on the census for similar reasons to other sectors
(1) Data -- Basis for all federal statistics – all samples are normalized to the census; guide business decisions, such as where to open stores;
(2) Dollars -- determine service delivery needs at the federal, state and local level, such as for children and the elderly, health clinics, transportation;
(3) Districts -- Establish the boundaries of congressional, state legislative, county, school districts
If you care about any policy, you need data
If you go uncounted, you’re invisible for ten years
Why The 2020 Census Matters

10. URGENCY
Planning is happening now
One year out from census reference date; count starts in remote Alaska in Jan – first person counted is a Native person

11. PARTNERSHIPS & COORDINATION
NATIONAL PLAN OF ACTION
Policy Improvements: Advocating for adequate federal funding and sound strategic decision making by the federal government
Expand the Base of Census Stakeholders: Reaching out to and engaging funders, businesses, state and local elected officials, faith-based groups, and others
Get Out The Count (GOTC): Supporting outreach and public education to improve response rates for the decennial 2020 census, particularly within hard to reach communities
Why The 2020 Census Matters

12. NATIONAL FUNDER ENGAGEMENT
National funders are focused on HTC
Develop culturally resonant messages
Create a network of expert national “hub” organizations
Use technology and analytics to assist in completion of the count
Create a rapid response team and network
Provide technical assistance for state and local funders
Conduct communications and resource mapping
Support a digital academy
National funders are empowering state and local funders to fund within their states and communities
not like Bureau which is focused on everyone
Why The 2020 Census Matters

13. RESOURCES FOR FUNDERS RESOURCES FOR FUNDERS FCI website and listserv
Funder listserv
Technical assistance
Resources
Funder toolkit
Menu of options
Templates e.g. RFPs, position descriptions
Key 2020 Census Milestones & Funder Milestones
Webinars
2020 Census Operations Webinar Series
2020 Census Messaging Testing Results
Peer exchange
State models
RESOURCES FOR FUNDERS
FCI website and listserv
Toolkit, menu of options, factsheets, funder milestones
Template resources, e.g. RFPs, position descriptions
Policy and legal updates
One-on-one technical assistance
Peer exchange to share best practices, models of engagement
Place-based philanthropy vs. general philanthropy
Pooled funding vs. aligned funding
Why The 2020 Census Matters

14. RESOURCES FOR FUNDERS Census State Landscape Scan
Six states: MI, MN, NJ, NM, NY, WA
Interviewees included state based funders, PSOs, and stakeholders
Themes
Don’t wait – start now.
Invest in relationship building and co-creation with historically HTC groups
Leverage existing infrastructure, but also look beyond the usual suspects to effectively reach historically undercounted communities.
Assess and invest in capacity to coordinate census work other funders, PSOs, nonprofits, grassroots groups, businesses, civic infrastructure, state and local government.
Address fears, but also create space for communities to leverage census as a tool for to generate powerful transformation.
Why The 2020 Census Matters

15. MYTHS & OBJECTIONS
It’s government’s job. Why should we let them transfer one more thing to us?
We don’t fund political processes.
It doesn’t fit our funding priorities.
We are a place-based funder, so we can’t participate in pooled funds.
We’re concerned about being isolated if we fund.
Rolling out new process: internet-first model
Lack of broadband access
Digital divide
Cyber security concerns
Citizenship question
Disinformation campaign
Though this is a government responsibility, the business and nonprofit sectors have long been partners.
A Census Bureau Dec report indicated need to expand trusted partners role to negate challenges.

16. FUNDER ENGAGEMENT Participate: PARTICIPATE. CONVENE. INVEST.
Coordinate with national, state, and local funders
Educate policymakers; advocate for sufficient, federal, state and local funding for outreach
Help create CCCs
Convene
Bring government, business, philanthropy, and community groups together to develop a GOTC plan
Convene grantees and/or other funders for training
Invest
Add-on grants – outreach
Contribute to a pooled fund, like the census equity funds
Emergency response fund

17. Funders Census Initiative
FOR MORE INFORMATION
Jocelyn Bissonnette
Funders Census Initiative
bit.ly/FCI2020
JOIN TODAY!

19. The coalition for a fair and accurate 2020 Census.
Let’s count all Pennsylvanians.

20. What's At Stake For Pennsylvania
Representation
Resources
Support

23. 2019 – 2020 Goals
Push for public funds at the state level for education and outreach around the census
2. Support federal advocacy efforts needed for a successful Census
Identify and expand the coalition in key geographies
Execute the Get Out the Count Plan (GOTC)
Produce case studies and recommendations for 2030

24. Get Out the Count Plan: One-on-One Engagement

25. Key Components of the Get Out the Count Plan
Multi-layered one-on-one engagement to specific individuals
Focus on at risk households that are identified
Types of outreach: canvassing at doors and events, phone banking, text banking, pledge cards and mailers
Constitution says to count all persons
Individual census data released after 72 years

26. Coalition Members ACTION Housing, Inc. HIAS Pennsylvania
Philadelphia Association of Community Development Corporations
AFRICOM
Hunger-Free Pennsylvania
Asian Americans United
Jewish Community Center of Greater Pittsburgh
Philadelphia Chinatown Development Corporation
Bebashi
Jewish Family and Community Services
Philadelphia Higher Education Network for Neighborhood Development (PHENND)
Bhutanese Community Association of Pittsburgh
Just Harvest
Black Church Center for Justice and Equality
Keystone Progress Education Fund
Pittsburgh United Planned Parenthood Association of PA
Latino Community Center
Campaign for Working Families, Inc.
Lawyers' Committee for Civil Rights Under Law
Planned Parenthood Southeastern PA
Caribbean Community in Philadelphia
Lutheran Advocacy Ministry in PA
POWER
CASA
Make The Road PA
POWER Northeast
Casa San Jose
Media Mobilizing Project
Project HOME
Coalition Against Hunger
New Voices for Reproductive Justice
Public Interest Law Center
Committee of Seventy
North 5th Street Revitalization Project
Restaurant Opportunities Center United of PA
Common Cause Pennsylvania
One Pennsylvania
SEAMAAC
Conservation Voters of Pennsylvania
PathWays PA
SeniorLAW Center
Disability Rights Pennsylvania
Pennsylvania Budget and Policy Center
United Neighborhood Centers of Northeast PA
Education Voters of PA
Pennsylvania Council of Churches
United Somali Bantu of Greater Pittsburgh
Emgage
Pennsylvania Health Access Network
Urban Affairs Coalition
Equality Pennsylvania
Pennsylvania Humanities Council
VietLead
Food and Water Watch
Pennsylvania Immigration and Citizenship Coalition
Vintage, Inc.
Greater Philadelphia Cultural Alliance
Women’s Community Revitalization Project
Pennsylvania Interfaith Impact Network Pennsylvania Partnerships for Children
Women's Law Project
Greater Pittsburgh Nonprofit Partnership
Grounded Strategies
Philabundance

27. Timeline
Continue advocacy for state level public funds (now – June 2019)
Expand coalition partners in key geographies (now – November 2019)
Grassroots message testing (April – August 2019)
Trainings, goal setting, coaching and ongoing technical assistance (Summer 2019 – May 2020)
Field outreach starts (Fall 2019 – May 2020)
Evaluation of program (May – August 2020)
Constitution says to count all persons
Individual census data released after 72 years

28. How you can help
Host meeting / training for grantees about the importance of the Census
Participate in advocacy efforts
Identify and recommend organizations to join Keystone Counts
Support the coordinated Get Out the Count Plan
Constitution says to count all persons
Individual census data released after 72 years

29. Support needed for the Get Out the Count Plan
Coordination of coalition member organizations, training and oversight of coordinated outreach and education civic engagement program
Training and development on grassroots messaging research for different audiences
Funding for coalition member organizations for one-on-one engagement to reach as many of the 1.2 million households (event canvassing, door-knocking, phone-banking, mailers, text-banking)
Civic engagement tools and materials
Data analysis and tracking of program, including pre-program launch and program implementation
Post-program evaluation of coordinated outreach and education civic engagement program, including analysis of results, impact, and lessons learned
Constitution says to count all persons
Individual census data released after 72 years

30. Discussion: Let’s hear from you!
Is your organization working on anything you would like your PA colleagues to know about?
Is there anything happening in your region you would like to share?
Share:
Is there anything from today’s presentation you would like to know more about?
Ask:
Jenny Nielsen:
Jocelyn Bissonnette:
Erin Casey:
Follow Up:
Discussion: Let’s hear from you!
Reminder: If you have a question or comment you can unmute your line by pressing *7. Please remember to re-mute by pressing *6!