1. Personal Branding
By Peter Baskerville
26/07/2019

2. How would you describe ….
The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale.
Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems.
Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision.
Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be.
Personal branding is your online reputation.
Personal branding is about getting your target market to know about you, to like what you do and to trust you.
Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations
... but its a long haul and you need to start NOW.

3. It’s all about you
26/07/2019

4. Your personal brand Builds scalable intimacy
Become an authority in your chosen domains
The best business options are in your domain expertise.
Start NOW!
Knowledge
Experience
Passion
Values
Strengths
BRAND
Ideals
The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale.
Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems.
Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision.
Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be.
Personal branding is your online reputation.
Personal branding is about getting your target market to know about you, to like what you do and to trust you.
Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations
... but its a long haul and you need to start NOW.

5. The business is (the person) is the business

6. Business = Products + Person

7. Perseption

8. In essence - the business is you!
Your
Idea
Mantra
Courage
Drive
Passion
Values

9. Your business needs YOU!
How many of you have checked out someone’s online profile to make decisions about engaging with them? (LinkedIn, Facebook)
Your online reputation is a key component of your business success in the internet age.
Think about … making online sales, crowdfunding, viral marketing, getting networking support, attracting followers.

10. Your personal brand Hunter Gatherer Agricultural Industrial Computer
The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale.
Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems.
Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision.
Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be.
Personal branding is your online reputation.
Personal branding is about getting your target market to know about you, to like what you do and to trust you.
Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations
... but its a long haul and you need to start NOW.
Hunter Gatherer
Agricultural
Industrial
Computer
Mobile

11. Your Professional Brand
Market yourself like you would market a third party’s product. Detach yourself from the emotion. Build your brand